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Surfrider Foundation: Octopus

Surfrider Foundation: Octopus
Your rating: None Average: 5.4 (12 votes)

The sea is at risk of becoming uninhabitable. Join us before it's too late.

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: "Les Six"
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007

Comments

theanc's picture 2458 pencils
theanc | Fri, 2008-05-23 08:27

This is cool and effective but I guess it doesn't show how serious and alarming is the situation.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

NatalieM's picture 1693 pencils
NatalieM | Fri, 2008-05-23 08:49

Agreed. It would be a good exercise to brainstorm what things could really happen to ocean animals if the ocean became uninhabitable. This ad is a bit lighthearted for the subject matter.

-Natalie
http://www.nataliemarion.com

getconnected2001's picture 992 pencils
getconnected2001 | Fri, 2008-05-23 14:56

Ya actually ur right.
The fun part takes the whole attention from the cause.

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http://indianadsblog.blogspot.com/
Indian Ads Update

ivan's picture
ivan | Fri, 2008-05-23 15:37

Yeah, it makes it look like everything will be alright. Octopuses just move up the trees and that's it.

tago's picture 21 pencils
tago | Fri, 2008-05-23 08:38

very nice execution

iRitz's picture 45 pencils
iRitz | Fri, 2008-05-23 08:44

Reckon the art direction could be a bit better...

R. Rinaldi's picture 686 pencils
R. Rinaldi | Fri, 2008-05-23 09:35

So good.

getconnected2001's picture 992 pencils
getconnected2001 | Fri, 2008-05-23 14:54

Hats off to the creative!
Kind of evolved Octopus.

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http://indianadsblog.blogspot.com/
Indian Ads Update

Penguin's picture 42 pencils
Penguin | Mon, 2008-05-26 05:19

getconnected to contradictions.

FlyingDogs's picture 972 pencils
FlyingDogs | Fri, 2008-05-23 15:29

Anybody know what "Les Six" is? A group of CDs?

-----------------------------------------
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http://www.flickr.com/photos/godwind

funky_frogii's picture 2142 pencils
funky_frogii | Fri, 2008-05-23 23:59

like it.........

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

reactor's picture 296 pencils
reactor | Sat, 2008-05-24 07:35

No suggestion of an action plan. All these guys moving on to the land is not the solution.

Reactor

khalsain's picture 202 pencils
khalsain | Sun, 2008-05-25 05:33

like the new approach....is anyone sure that the serious ads are doing anything for the environment?

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