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Surfrider Foundation: Octopus

Surfrider Foundation: Octopus
Your rating: None Average: 5.4 (12 votes)

The sea is at risk of becoming uninhabitable. Join us before it's too late.

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: "Les Six"
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007

Comments

theanc's picture 2458 pencils

This is cool and effective but I guess it doesn't show how serious and alarming is the situation.

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NatalieM's picture 1693 pencils

Agreed. It would be a good exercise to brainstorm what things could really happen to ocean animals if the ocean became uninhabitable. This ad is a bit lighthearted for the subject matter.

getconnected2001's picture 992 pencils

Ya actually ur right.
The fun part takes the whole attention from the cause.

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ivan's picture

Yeah, it makes it look like everything will be alright. Octopuses just move up the trees and that's it.

tago's picture 21 pencils

very nice execution

iRitz's picture 45 pencils

Reckon the art direction could be a bit better...

R. Rinaldi's picture 686 pencils

So good.

getconnected2001's picture 992 pencils

Hats off to the creative!
Kind of evolved Octopus.

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http://indianadsblog.blogspot.com/
Indian Ads Update

Penguin's picture 42 pencils

getconnected to contradictions.

FlyingDogs's picture 972 pencils

Anybody know what "Les Six" is? A group of CDs?

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funky_frogii's picture 2142 pencils

like it.........

love anything creative
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reactor's picture 296 pencils

No suggestion of an action plan. All these guys moving on to the land is not the solution.

Reactor

khalsain's picture 202 pencils

like the new approach....is anyone sure that the serious ads are doing anything for the environment?

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