The sea is at risk of becoming uninhabitable. Join us before it's too late.
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: "Les Six"
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007
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13 Comments
This is cool and effective but I guess it doesn't show how serious and alarming is the situation.
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Agreed. It would be a good exercise to brainstorm what things could really happen to ocean animals if the ocean became uninhabitable. This ad is a bit lighthearted for the subject matter.
-Natalie
http://www.nataliemarion.com
Ya actually ur right.
The fun part takes the whole attention from the cause.
Yeah, it makes it look like everything will be alright. Octopuses just move up the trees and that's it.
very nice execution
Reckon the art direction could be a bit better...
So good.
Hats off to the creative!
Kind of evolved Octopus.
getconnected to contradictions.
Anybody know what "Les Six" is? A group of CDs?
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like it.........
love anything creative
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No suggestion of an action plan. All these guys moving on to the land is not the solution.
Reactor
like the new approach....is anyone sure that the serious ads are doing anything for the environment?