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Octopus

Agency: 
Published/Aired: 
May 2007
Description: 

Creative Director: "Les Six"

The sea is at risk of becoming uninhabitable. Join us before it's too late.

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis

Comments (13)

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Highest Rated

Penguin's picture
Penguin
Activity Score 42

getconnected to contradictions.

theanc's picture
theanc
Activity Score 2783

This is cool and effective but I guess it doesn't show how serious and alarming is the situation.

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NatalieM's picture
NatalieM
Activity Score 1685

Agreed. It would be a good exercise to brainstorm what things could really happen to ocean animals if the ocean became uninhabitable. This ad is a bit lighthearted for the subject matter.

getconnected2001's picture
getconnected2001
Activity Score 987

Ya actually ur right.
The fun part takes the whole attention from the cause.

ivan's picture
ivan

Yeah, it makes it look like everything will be alright. Octopuses just move up the trees and that's it.

tago's picture
tago
Activity Score 21

very nice execution

iRitz's picture
iRitz
Activity Score 45

Reckon the art direction could be a bit better...

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

So good.

getconnected2001's picture
getconnected2001
Activity Score 987

Hats off to the creative!
Kind of evolved Octopus.

Penguin's picture
Penguin
Activity Score 42

getconnected to contradictions.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Anybody know what "Les Six" is? A group of CDs?

-----------------------------------------
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funky_frogii's picture
funky_frogii
Activity Score 2536

like it.........

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

reactor's picture
reactor
Activity Score 294

No suggestion of an action plan. All these guys moving on to the land is not the solution.

Reactor

khalsain's picture
khalsain
Activity Score 264

like the new approach....is anyone sure that the serious ads are doing anything for the environment?

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