Surfrider Foundation: Octopus

The sea is at risk of becoming uninhabitable. Join us before it's too late.

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: "Les Six"
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007

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13 comments

theanc's picture
theanc
2778 pencils

This is cool and effective but I guess it doesn't show how serious and alarming is the situation.

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NatalieM's picture
NatalieM
1687 pencils

Agreed. It would be a good exercise to brainstorm what things could really happen to ocean animals if the ocean became uninhabitable. This ad is a bit lighthearted for the subject matter.

getconnected2001's picture
getconnected2001
989 pencils

Ya actually ur right.
The fun part takes the whole attention from the cause.

ivan's picture
ivan

Yeah, it makes it look like everything will be alright. Octopuses just move up the trees and that's it.

Ivan Raszl, admin of AotW

tago's picture
tago
21 pencils

very nice execution

iRitz's picture
iRitz
45 pencils

Reckon the art direction could be a bit better...

R. Rinaldi's picture
R. Rinaldi
686 pencils

So good.

getconnected2001's picture
getconnected2001
989 pencils

Hats off to the creative!
Kind of evolved Octopus.

Penguin's picture
Penguin
42 pencils

getconnected to contradictions.

FlyingDogs's picture
FlyingDogs
968 pencils

Anybody know what "Les Six" is? A group of CDs?

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funky_frogii's picture
funky_frogii
2538 pencils

like it.........

love anything creative
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reactor's picture
reactor
294 pencils

No suggestion of an action plan. All these guys moving on to the land is not the solution.

Reactor

khalsain's picture
khalsain
244 pencils

like the new approach....is anyone sure that the serious ads are doing anything for the environment?

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