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Island

Agency: 
Published/Aired: 
October 2012
Description: 

Busted! Help us to sue the polluters. Donate.

Advertising Agency: Y&R, France
Creative Directors: Jorge Carreno, Robin De Lestrade
Art Director: Guillaume Auboyneau
Copywriter: Eric Lavenac
Retoucher: Sparklink
Photographer: Corbis

Comments (9)

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Highest Rated

josh n.'s picture
josh n.
Activity Score 484

like it!

MindDrift's picture
MindDrift
Activity Score 1170

Not sure why this has low ratings. I think it's a cool idea.

pierrelastname's picture
pierrelastname
Activity Score 2869

mmm no.

kalpesh78's picture
kalpesh78
Activity Score 2578

The problem with this ad is that its leaves too much to be assumed / imagine.
The biggest polluters in the world are the ones who claim to be the most eco friendly. Maybe that was the thought when they came up with the concept.

like the art on this one though. nice and simple.

ideas....30 minutes nahi toh free.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Too bad! Did not like the campaign at all!

And then GOD said...
Let there be creativity!!!

lesinconnus's picture
lesinconnus
Activity Score 33

Funny concept for a strong and serious problem. Can we laugh with pollution, that's the question. It makes me laugh when I saw this campaign, so it's a good campaign for me and a fucking good art. Well done art director ! You desserve your lion this year !

andylefty's picture
andylefty
Activity Score 4535

I didn't really get it till I read the comments about hiding behind an eco-friendly image. I would think that needs to be referred to in copy.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Sadly Ha Long Bay has soooo much rubbish in it. :(

The Jobless Writer
Will Think for Salary

ajx's picture
ajx
Activity Score 116

Nice twist

deja fuck

josh n.'s picture
josh n.
Activity Score 484

like it!

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