Surfrider Foundation: Island

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Advertising Agency: Y&R, France
Creative Directors: Jorge Carreno, Robin De Lestrade
Art Director: Guillaume Auboyneau
Copywriter: Eric Lavenac
Retoucher: Sparklink
Photographer: Corbis

October 2012


MindDrift's picture
1168 pencils

Not sure why this has low ratings. I think it's a cool idea.

pierrelastname's picture
2869 pencils

mmm no.

kalpesh78's picture
2578 pencils

The problem with this ad is that its leaves too much to be assumed / imagine.
The biggest polluters in the world are the ones who claim to be the most eco friendly. Maybe that was the thought when they came up with the concept.

like the art on this one though. nice and simple.

ideas....30 minutes nahi toh free.

the_lizard_king's picture
1257 pencils

Too bad! Did not like the campaign at all!

And then GOD said...
Let there be creativity!!!

lesinconnus's picture
33 pencils

Funny concept for a strong and serious problem. Can we laugh with pollution, that's the question. It makes me laugh when I saw this campaign, so it's a good campaign for me and a fucking good art. Well done art director ! You desserve your lion this year !

andylefty's picture
4535 pencils

I didn't really get it till I read the comments about hiding behind an eco-friendly image. I would think that needs to be referred to in copy.

Roger Keynes's picture
Roger Keynes
5498 pencils

Sadly Ha Long Bay has soooo much rubbish in it. :(

The Jobless Writer
Will Think for Salary

ajx's picture
116 pencils

Nice twist

deja fuck

josh n.'s picture
josh n.
484 pencils

like it!

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