Surfrider Foundation: Granade
The sea level is increasing. We are all in danger.
Do something against global warming. Do it now.
Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: João Paulo Medeiros
Copywriter: Guilherme Figueira
Illustrator 3D: Marcos Falcão e Luiz Ramos
Image treatment: Raphael F.S
30 Comments
the art is so fab! try backing such art with a great thought atleast. wasted.
http://www.monkeyworks.in/
visually creative and pleasing. but to an issue like this, the copy is just too bland. "Do Something" is too open ended. You guys could've told what could be done i.e. be proactive, instead of just saying "Do Something".
"Something"? Sigh, there's nothing as frustrating as a vague call to action.
shouldn't it be the pin that is made of ice. visually doesn't really make sense
nice point art.vs.commerce - in this case, maybe the pin would have worked as being made of ice. Nice concept nevertheless
Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'
Nice ad.
<---------------SexInAds------------------>
http://www.facebook.com/sexinads
http://sexinads.tumblr.com
good ad, but id change the copy
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
good art, bored concept..
as always great art from Brasil!
withalltherespects
if it melts then there is no danger..
Exactly, we just have to wait a little.
I agree, don't get the logical chain here.
like the visual, don't love the copy.
Fabulous art, congratulations. The idea is interesting.
"Danger melts itself". Let's wait...
If try the slightly other way - i.e. an ice hand, holding trigger-suspender, or some.. ?
eco problems could be serious
very well executed, agree with all of the above comments, just wait for it to melt away then
http://ferdi-rizkiyanto.blogspot.com/
http://ferdi-rizkiyanto.blogspot.com/
that thing looks like ice. lucky we are melting the ice caps!
Great Art
Good!
this concept is so low...please...
hopa, scuze
I think some people are confused here. Danger is not melting as in disappearing. Think of the "melting" here as the time it takes for a grenade to explode (we are all in danger) after release. Concept is wonderful, and so is copy. There's a web link provided. VIsit the site for more information. The purpose of this ad was not to provide a lengthy list of things you can or you should do about global warming.
Nice art!
Wander man
fantabulous!!
| Everartz |
concept is fabulous. copy and especially the call to action is ineffective. If i saw this ad i wouldn't know what action to take to "do something."
The call to action is to visit their website. Most campaigns are exactly like this one. Brief copy + web link.
nice visual. failed potential. could use better copy/concept.
Beautiful artwork. Flawed logic behind the concept. Dreadful copy.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
Nice visual! but... bored concept!!!
well I don't find anything wrong with the copy though