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Fossil, Bag

Agency: 
Published/Aired: 
July 2010
Description: 

When we pollute the sea, we pollute for a long time.
Help us to keep the ocean clean.

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Copywriter: Pierre-Philippe Sardon
Photographer: Laziz Hamani
Model Maker: Alain Roussel
Retoucher: Ierrick Guen /Sparklink
Art Buyer: Claire Nicaise

Comments (54)

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Highest Rated

sagi7ario's picture
sagi7ario
Activity Score 42

Chapeau!

bi_sign's picture
bi_sign
Activity Score 262

Wow Good Art (I Like It)

Guest's picture
Guest

very awsome

jorj's picture
jorj
Activity Score 638

It is a peace of art.

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

on of the all time best i think.

Life is a joke. Laugh.

pez's picture
pez
Activity Score 1804

strong, good thought!

Guest's picture
Guest

Love it!!!

Shajeel Dzyner's picture
Shajeel Dzyner
Activity Score 26

Great execution

Guest's picture
Guest

seni seviyorum

AssassinX's picture
AssassinX
Activity Score 1329

Fantastic.

benihana77's picture
benihana77
Activity Score 86

Definitely a great piece. The bag's monstrous, consuming appearance makes it all the better. Fantastic concept and execution. *clap*

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://benpaddockdesign.com/ihadathought/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

rurorjuror's picture
rurorjuror
Activity Score 745

Very good and touching.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Nice! Very compelling message. Simple=Great!

Guest's picture
Guest

very nice...

kingzeus's picture
kingzeus
Activity Score 260

great message..very nice!

"you are valued for your value so be valuable..."

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

Superb !!!!

Geimima's picture
Geimima
Activity Score 824

hey copywriter.. do some work please

life is a playground

Prof's picture
Prof
Activity Score 1449

maybe he came up with the idea?

go drown somewhere...

Quite really.

gonndo's picture
gonndo
Activity Score 1094

Good insight,
this is the kind of idea you'd be able to do but you didn't, and you feel stupid about it.....

Good work, guys...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BabakHo's picture
BabakHo
Activity Score 11

Excellent!

Guest's picture
Guest

Great copy line.. cheer!!

Guest's picture
Guest

Great art

Guest's picture
Guest

amazing piece of creativity...well done!!

Jupiter's picture
Jupiter
Activity Score 547

nice visual...but copy doesn't rhyme...seems awkward...

commenting just to gather more pencils:-)

Huub's picture
Huub
Activity Score 248

That is a pretty darn cool ad them boys at Y&R got themselves there.

MJStinson77's picture
MJStinson77
Activity Score 601

Love it!

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

raven's picture
raven
Activity Score 204

smart and good

aRianna_.'s picture
aRianna_.
Activity Score 281

Cool!!

How would you do this for the oil spill at Gulf of Mexico... :(

r3dcube's picture
r3dcube
Activity Score 11

simply beautiful

jay_ad_dictate's picture
jay_ad_dictate
Activity Score 81

Simple+ Subtle+ Strong = Superb :)

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Billoughsby's picture
Billoughsby
Activity Score 5142

Advertising can be employed to make the world a better place, after all.

That's it.

Can I have fries with this's picture
Can I have frie...
Activity Score 150

Yeah as if! These Ads, like most ads posted here, are all created for awards-wich is fine by me (really!). But nobody in the outside world gives a fu#$§!

So let's not sugar coat it, and stick to reality. Great Ads!

themolehole's picture
themolehole
Activity Score 30

Ingenious and strategic art direction!

Guest's picture
Guest

WOW!!! Superb Art Direction and Execution.

Guest's picture
Guest

Great thought! well done!

Guest's picture
Guest

Grt. thought, well done!

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

Best art direction!!

Himanshu Prabhakar

Guest's picture
Guest

Brilliant art!

Guest's picture
Guest

fantastic art direction

Guest's picture
Guest

brilliant presentation!!!

Guest's picture
Guest

nice work

ujjalkmazumder's picture
ujjalkmazumder
Activity Score 4

nice work

CommandZ's picture
CommandZ
Activity Score 2498

Made my day! Well done Y&R Paris.

Prof's picture
Prof
Activity Score 1449

then only thing that sucks about this ad, is the amount of people from the agency commenting on it like children...

the piece is pretty good though, you can smell that cannes is approaching.

Quite really.

Masscreation's picture
Masscreation
Activity Score 76

Dude!!!

atb2005's picture
atb2005
Activity Score 13557

This campaign was posted on here last year. Not sure why it's back on the front page.

NataliaLima's picture
NataliaLima
Activity Score 1380

Copy could be better, but the art is superb, so is the idea.

Boxey's picture
Boxey
Activity Score 8881

good all the way around

everartz's picture
everartz
Activity Score 7609

why a rock on a rock? that doest show water or sea which is a negative count somehow.. but the idea is there and the copy needs revisiting

| everartz |

sagi7ario's picture
sagi7ario
Activity Score 42

Chapeau!

abake's picture
abake
Activity Score 1264

Awesome.
Brilliant idea, beautifully crafted. Can't ask for more.

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