Surfrider Foundation: Fossil, Bag

When we pollute the sea, we pollute for a long time.
Help us to keep the ocean clean.

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Copywriter: Pierre-Philippe Sardon
Photographer: Laziz Hamani
Model Maker: Alain Roussel
Retoucher: Ierrick Guen /Sparklink
Art Buyer: Claire Nicaise
Published: July 2010

54 comments

bi_sign's picture
bi_sign
262 pencils

Wow Good Art (I Like It)

Guest's picture
Guest

very awsome

jorj's picture
jorj
638 pencils

It is a peace of art.

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

on of the all time best i think.

Life is a joke. Laugh.

pez's picture
pez
1727 pencils

strong, good thought!

Guest's picture
Guest

Love it!!!

Shajeel Dzyner's picture
Shajeel Dzyner
26 pencils

Great execution

Guest's picture
Guest

seni seviyorum

AssassinX's picture
AssassinX
1329 pencils

Fantastic.

benihana77's picture
benihana77
86 pencils

Definitely a great piece. The bag's monstrous, consuming appearance makes it all the better. Fantastic concept and execution. *clap*

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://benpaddockdesign.com/ihadathought/
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rurorjuror's picture
rurorjuror
738 pencils

Very good and touching.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Nice! Very compelling message. Simple=Great!

Guest's picture
Guest

very nice...

kingzeus's picture
kingzeus
260 pencils

great message..very nice!

"you are valued for your value so be valuable..."

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

Superb !!!!

Geimima's picture
Geimima
815 pencils

hey copywriter.. do some work please

life is a playground

Prof's picture
Prof
1453 pencils

maybe he came up with the idea?

go drown somewhere...

Quite really.

gonndo's picture
gonndo
1092 pencils

Good insight,
this is the kind of idea you'd be able to do but you didn't, and you feel stupid about it.....

Good work, guys...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BabakHo's picture
BabakHo
11 pencils

Excellent!

Guest's picture
Guest

Great copy line.. cheer!!

Guest's picture
Guest

Great art

Guest's picture
Guest

amazing piece of creativity...well done!!

Jupiter's picture
Jupiter
547 pencils

nice visual...but copy doesn't rhyme...seems awkward...

commenting just to gather more pencils:-)

Huub's picture
Huub
248 pencils

That is a pretty darn cool ad them boys at Y&R got themselves there.

MJStinson77's picture
MJStinson77
601 pencils

Love it!

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

raven's picture
raven
204 pencils

smart and good

aRianna_.'s picture
aRianna_.
281 pencils

Cool!!

How would you do this for the oil spill at Gulf of Mexico... :(

r3dcube's picture
r3dcube
11 pencils

simply beautiful

jay_ad_dictate's picture
jay_ad_dictate
81 pencils

Simple+ Subtle+ Strong = Superb :)

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Billoughsby's picture
Billoughsby
5091 pencils

Advertising can be employed to make the world a better place, after all.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Ad Cheese's picture
Ad Cheese
134 pencils

Yeah as if! These Ads, like most ads posted here, are all created for awards-wich is fine by me (really!). But nobody in the outside world gives a fu#$§!

So let's not sugar coat it, and stick to reality. Great Ads!

themolehole's picture
themolehole
30 pencils

Ingenious and strategic art direction!

Guest's picture
Guest

WOW!!! Superb Art Direction and Execution.

Guest's picture
Guest

Great thought! well done!

Guest's picture
Guest

Grt. thought, well done!

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

Best art direction!!

Himanshu Prabhakar

Guest's picture
Guest

Brilliant art!

Guest's picture
Guest

fantastic art direction

Guest's picture
Guest

brilliant presentation!!!

Guest's picture
Guest

nice work

ujjalkmazumder's picture
ujjalkmazumder
4 pencils

nice work

CommandZ's picture
CommandZ
2472 pencils

Made my day! Well done Y&R Paris.

Prof's picture
Prof
1453 pencils

then only thing that sucks about this ad, is the amount of people from the agency commenting on it like children...

the piece is pretty good though, you can smell that cannes is approaching.

Quite really.

Masscreation's picture
Masscreation
76 pencils

Dude!!!

atb2005's picture
atb2005
13567 pencils

This campaign was posted on here last year. Not sure why it's back on the front page.

NataliaLima's picture
NataliaLima
1380 pencils

Copy could be better, but the art is superb, so is the idea.

Boxey's picture
Boxey
8885 pencils

good all the way around

everartz's picture
everartz
7611 pencils

why a rock on a rock? that doest show water or sea which is a negative count somehow.. but the idea is there and the copy needs revisiting

| Everartz |

sagi7ario's picture
sagi7ario
42 pencils

Chapeau!

abake's picture
abake
1256 pencils

Awesome.
Brilliant idea, beautifully crafted. Can't ask for more.

gklnair's picture
gklnair
40 pencils

bullseye !! great work. Exactly why i feel great about being a part of the advertising industry.

Sephi's picture
Sephi
139 pencils

soooooooooooo awesome!!!!!!!!!!

Ad Cheese's picture
Ad Cheese
134 pencils

Nice! Would it be better, if the bag would still be intact? Or did I miss something?

Galo's picture
Galo
441 pencils

Superb!

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