Surfrider Foundation: Fossil, Bag
When we pollute the sea, we pollute for a long time.
Help us to keep the ocean clean.
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Copywriter: Pierre-Philippe Sardon
Photographer: Laziz Hamani
Model Maker: Alain Roussel
Retoucher: Ierrick Guen /Sparklink
Art Buyer: Claire Nicaise
Published: July 2010
54 comments
Wow Good Art (I Like It)
very awsome
It is a peace of art.
on of the all time best i think.
Life is a joke. Laugh.
strong, good thought!
Love it!!!
Great execution
seni seviyorum
Fantastic.
Definitely a great piece. The bag's monstrous, consuming appearance makes it all the better. Fantastic concept and execution. *clap*
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http://benpaddockdesign.com/ihadathought/
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Very good and touching.
http://coroflot.com/flashback62
Nice! Very compelling message. Simple=Great!
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very nice...
great message..very nice!
"you are valued for your value so be valuable..."
Superb !!!!
hey copywriter.. do some work please
life is a playground
maybe he came up with the idea?
go drown somewhere...
Quite really.
Good insight,
this is the kind of idea you'd be able to do but you didn't, and you feel stupid about it.....
Good work, guys...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Excellent!
Great copy line.. cheer!!
Great art
amazing piece of creativity...well done!!
nice visual...but copy doesn't rhyme...seems awkward...
commenting just to gather more pencils:-)
That is a pretty darn cool ad them boys at Y&R got themselves there.
Love it!
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
smart and good
Cool!!
How would you do this for the oil spill at Gulf of Mexico... :(
simply beautiful
Simple+ Subtle+ Strong = Superb :)
Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P
Advertising can be employed to make the world a better place, after all.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Yeah as if! These Ads, like most ads posted here, are all created for awards-wich is fine by me (really!). But nobody in the outside world gives a fu#$§!
So let's not sugar coat it, and stick to reality. Great Ads!
Ingenious and strategic art direction!
WOW!!! Superb Art Direction and Execution.
Great thought! well done!
Grt. thought, well done!
Best art direction!!
Himanshu Prabhakar
Brilliant art!
fantastic art direction
brilliant presentation!!!
nice work
nice work
Made my day! Well done Y&R Paris.
then only thing that sucks about this ad, is the amount of people from the agency commenting on it like children...
the piece is pretty good though, you can smell that cannes is approaching.
Quite really.
Dude!!!
This campaign was posted on here last year. Not sure why it's back on the front page.
Copy could be better, but the art is superb, so is the idea.
good all the way around
why a rock on a rock? that doest show water or sea which is a negative count somehow.. but the idea is there and the copy needs revisiting
| Everartz |
Chapeau!
Awesome.
Brilliant idea, beautifully crafted. Can't ask for more.
bullseye !! great work. Exactly why i feel great about being a part of the advertising industry.
soooooooooooo awesome!!!!!!!!!!
Nice! Would it be better, if the bag would still be intact? Or did I miss something?
Superb!