Help us to avoid this.
Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: Bernardo Machado
Copywriters: Fábio Gil, Roberto Sá Filho
Published: October 2008
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47 Comments
Great ideia!!
At first, I thought it was going to be some kind of ad for a fishing line or a fishing-something, which got a chuckle out of me.
Cool!
Wow, fantastic work.
Genius...
I got that!
You used some Corel Draw and Paint Brush effects.
This ad gonna fish some prizes in cannes festival. Lions like to eat fishs, uh!?
Romero,
you are ridiculous. back to work!
Good joke. Point!!!
Brilliant
The headline isn't really adding anything. It seems like a strange placement for it as well.
Surf Rider Foundation Brazil
Help us to avoid this.
Critical Intent Adblog
If the dead fish actually matched up with the names, this would be fantastic.
I like but now let me bitch.
1) Reminds me a little of that Baygon ad that, if I remember correctly, helped inspired the set up of this website.
2) 'Help us to avoid this.'
Terrible line.
Agreed. Not a very 'surf rider' sentiment at all.
I liked it. But Ihave to agree with you.
And in the end it's not a "oh my God, how could they come up with this?" idea.
It's good and it's right there. But not that creative in terms of approach.
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very nice
“If the dead fish actually matched up with the names, this would be fantastic”
As if the concept actually hinged on the accurateness of obscure fish names.
Listen Jacque Cousteau, you either know way too much about latin fish names or you’re pretensious as hell. Something tells me its the latter. You don’t have anything nearly this good in your book.
absolutely brilliant
wow....
fucking awesome... damn brilliant... i love brazil!!!
--
Everartz
| Everartz |
brazil? no, you love disco munky's cock up your butthole!!!
Lovely, simple and nice.
:: Choose your words wisely or I'll stab you with a point of view ::
:: Put your ears against the ground so i can walk over what you heard::
Genial!
Tweaky, nice idea. I agree the line is a bit naff
Duncan
http://www.dshott.co.uk
Wow! I thought whatever can be done with these kind of species squemes was going to be boring. I was wrong. Nice one guys!
Wow! I thought whatever can be done with these kind of species squemes was going to be boring. I was wrong. Nice one guys!
great i love it
bravo
*clap clap* - Brilliant. Should win something somewhere, definitely. The line could be much better though.
bellissimo!
GUDDDDDDDD
So good. Jealous.
http://crabbitcopy.blogspot.com
The best of today's front page.
DOnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnne !!!
for the same brand !!
surfrider foundation - young&rubicam - France 2004
http://www.leclubdesad.org/archives/archives.php?annee=&media=§eur...
Eric Yeo had done something similar for Baygon: Insect of the World.
A little too late guys.
Much better than mine.
LOVE IT! the concept anyway. i wish the art director could have pushed it. oh, and find a new copywriter. you're way too talented to be with him/her. ouch. sorry, just saying it like it is.
A-W-E-S-O-M-E!!!!!!!!
Why reduce the work of copywriter to the line? It's only a call-to-action. He must be part of the idea too, right?
There's only art directors in here?
Love the ad!... and i see you´ve chosen a great name of the illustration world to do the job, right? couldnt be other.. congrats, guys!
anyway... lame line.
how many times have we seen this?
and if i was a surfer, i'd want less fish in the water.
If you're a human, you'll won't.
By the way: you're a human?
very innovative, also simple and effective. If each fish was named with a species tag nearby the ad would lose its sense of fish tank tragedy I think, as the bunch of mixed up dead floaters has the best impact. Copy could definitely be improved but I can diiiiiiiiiiig
very deep... I love it... :)
“how many times have we seen this?”
Not many. At least where im from.
Awesome!!
nice!
nice work
mas o menos...