Surfrider Foundation: Fish

Help us to avoid this.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: Bernardo Machado
Copywriters: Fábio Gil, Roberto Sá Filho
Published: October 2008

47 comments

Paula Tejando's picture
Paula Tejando

Great ideia!!

Jorge Alvite's picture
Jorge Alvite

At first, I thought it was going to be some kind of ad for a fishing line or a fishing-something, which got a chuckle out of me.

Guest commenter's picture
Guest commenter

Cool!

Burberry's picture
Burberry
18 pencils

Wow, fantastic work.

Silveirinha's picture
Silveirinha

Genius...

I got that!

You used some Corel Draw and Paint Brush effects.

This ad gonna fish some prizes in cannes festival. Lions like to eat fishs, uh!?

Flora e Donatela's picture
Flora e Donatela

Romero,
you are ridiculous. back to work!

The Joker's picture
The Joker

Good joke. Point!!!

scarfinati's picture
scarfinati
830 pencils

Brilliant

LessTalkMoreMock's picture
LessTalkMoreMock
104 pencils

The headline isn't really adding anything. It seems like a strange placement for it as well.

Surf Rider Foundation Brazil
Help us to avoid this.

Guest commenter's picture
Guest commenter

If the dead fish actually matched up with the names, this would be fantastic.

consolidated.db's picture
consolidated.db
545 pencils

I like but now let me bitch.

1) Reminds me a little of that Baygon ad that, if I remember correctly, helped inspired the set up of this website.

2) 'Help us to avoid this.'

Terrible line.

Roger Daly's picture
Roger Daly
359 pencils

Agreed. Not a very 'surf rider' sentiment at all.

theanc's picture
theanc
2778 pencils

I liked it. But Ihave to agree with you.
And in the end it's not a "oh my God, how could they come up with this?" idea.
It's good and it's right there. But not that creative in terms of approach.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

sneakyhands's picture
sneakyhands
1857 pencils

very nice

scarfinati's picture
scarfinati
830 pencils

“If the dead fish actually matched up with the names, this would be fantastic”

As if the concept actually hinged on the accurateness of obscure fish names.

Listen Jacque Cousteau, you either know way too much about latin fish names or you’re pretensious as hell. Something tells me its the latter. You don’t have anything nearly this good in your book.

Guest commenter's picture
Guest commenter

absolutely brilliant

iswanda82's picture
iswanda82
346 pencils

wow....

everartz's picture
everartz
7611 pencils

fucking awesome... damn brilliant... i love brazil!!!
--
Everartz

| Everartz |

Guest's picture
Guest

brazil? no, you love disco munky's cock up your butthole!!!

iT-iS-i's picture
iT-iS-i
1721 pencils

Lovely, simple and nice.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Andrea  c's picture
Andrea c

Genial!

dshott's picture
dshott
475 pencils

Tweaky, nice idea. I agree the line is a bit naff

talkingisfree's picture
talkingisfree
2581 pencils

Wow! I thought whatever can be done with these kind of species squemes was going to be boring. I was wrong. Nice one guys!

talkingisfree's picture
talkingisfree
2581 pencils

Wow! I thought whatever can be done with these kind of species squemes was going to be boring. I was wrong. Nice one guys!

Guest commenter's picture
Guest commenter

great i love it

takyuz's picture
takyuz
70 pencils

bravo

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

*clap clap* - Brilliant. Should win something somewhere, definitely. The line could be much better though.

Guest commenter's picture
Guest commenter

bellissimo!

dew drops's picture
dew drops
90 pencils

GUDDDDDDDD

clairec's picture
clairec
256 pencils

So good. Jealous.

copywriter.txt's picture
copywriter.txt
828 pencils

The best of today's front page.

Gilblast's picture
Gilblast

DOnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnne !!!

for the same brand !!
surfrider foundation - young&rubicam - France 2004
http://www.leclubdesad.org/archives/archives.php?annee=&media=&secteur...

Guest commenter's picture
Guest commenter

Eric Yeo had done something similar for Baygon: Insect of the World.
A little too late guys.

Eric Yeo's picture
Eric Yeo

Much better than mine.

blueturtles's picture
blueturtles
235 pencils

LOVE IT! the concept anyway. i wish the art director could have pushed it. oh, and find a new copywriter. you're way too talented to be with him/her. ouch. sorry, just saying it like it is.

Didier Mwonlo's picture
Didier Mwonlo

A-W-E-S-O-M-E!!!!!!!!

Why reduce the work of copywriter to the line? It's only a call-to-action. He must be part of the idea too, right?

There's only art directors in here?

jordan baker's picture
jordan baker

Love the ad!... and i see you´ve chosen a great name of the illustration world to do the job, right? couldnt be other.. congrats, guys!

picktokyo's picture
picktokyo
1404 pencils

anyway... lame line.

Guest commenter's picture
Guest commenter

how many times have we seen this?

and if i was a surfer, i'd want less fish in the water.

Guest's picture
Guest

If you're a human, you'll won't.

By the way: you're a human?

Guest commenter's picture
Guest commenter

very innovative, also simple and effective. If each fish was named with a species tag nearby the ad would lose its sense of fish tank tragedy I think, as the bunch of mixed up dead floaters has the best impact. Copy could definitely be improved but I can diiiiiiiiiiig

thegraphicalsense's picture
thegraphicalsense
38 pencils

very deep... I love it... :)

scarfinati's picture
scarfinati
830 pencils

“how many times have we seen this?”

Not many. At least where im from.

Guest's picture
Guest

Awesome!!

Guest's picture
Guest

nice!

raef's picture
raef
8 pencils

nice work

gon_enelcamino's picture
gon_enelcamino
838 pencils

mas o menos...

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