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Surfrider Foundation Europe: Tyre

Surfrider Foundation Europe: Tyre
Your rating: None Average: 7.1 (37 votes)

In the sea, there's no such thing as a little bit of rubbish.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
Published: March 2010

13 Comments

talkingisfree's picture 1820 pencils
talkingisfree | Wed, 2010-03-10 10:32

The campaign is good, nothing great, but Ben Stockley is a bomb!

JamaisVu's picture 410 pencils
JamaisVu | Wed, 2010-03-10 18:48

I find it great. It's fresh. I wouldn't be surprised if it won a Cannes Silver.

Adaddicted's picture 3417 pencils
Adaddicted | Thu, 2010-03-11 02:09

yeah... he could take the lion to his closet!

withalltherespects

Sven Gali's picture 845 pencils
Sven Gali | Wed, 2010-03-10 13:04

Understated impact surfrider did not get their money's worth

Javier Ramírez's picture 1236 pencils
Javier Ramírez | Wed, 2010-03-10 23:43
10

Genial

Chief Creative Director Nexus BBDO

shahidali's picture 3864 pencils
shahidali | Thu, 2010-03-11 00:28

awesome photography with less connected copy.

shahid

ichan's picture 80 pencils
ichan | Thu, 2010-03-11 04:54
7

i like the photography. nice art direction. yes i agree with the guys above. copy needs some more reconstruction. stars for you!

DanielDDB's picture 53 pencils
DanielDDB | Thu, 2010-03-11 04:58

great campaign. tight photography. but i believe the copy could have been better exploited

Holly Boy's picture 42 pencils
Holly Boy | Thu, 2010-03-11 05:13

cool photo ! brilliant photographer !
but ... weak copy :(

xcreativity's picture 2384 pencils
xcreativity | Thu, 2010-03-11 05:41
7

amazing photography

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

michelangelo's picture 662 pencils
michelangelo | Thu, 2010-03-11 08:42

rubbish as huge as this could be very dangerous... hope the agency and the photographer took it out of the water after the shoot... authorities should impose heavy penalties on people who throw rubbish on the sea

sahilosophy's picture 69 pencils
sahilosophy | Fri, 2010-03-12 05:54
7

Photography is great. But i don't think copy is so bad. It fits fine. Apt.

Zeus's picture 916 pencils
Zeus | Tue, 2010-03-16 14:06

amazing work!!! congratz!!

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