Surfrider Foundation Europe: Tyre
In the sea, there's no such thing as a little bit of rubbish.
Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
Published: March 2010
13 Comments
The campaign is good, nothing great, but Ben Stockley is a bomb!
I find it great. It's fresh. I wouldn't be surprised if it won a Cannes Silver.
yeah... he could take the lion to his closet!
withalltherespects
Understated impact surfrider did not get their money's worth
Genial
Chief Creative Director Nexus BBDO
awesome photography with less connected copy.
shahid
i like the photography. nice art direction. yes i agree with the guys above. copy needs some more reconstruction. stars for you!
great campaign. tight photography. but i believe the copy could have been better exploited
cool photo ! brilliant photographer !
but ... weak copy :(
amazing photography
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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rubbish as huge as this could be very dangerous... hope the agency and the photographer took it out of the water after the shoot... authorities should impose heavy penalties on people who throw rubbish on the sea
Photography is great. But i don't think copy is so bad. It fits fine. Apt.
amazing work!!! congratz!!