Surfrider Foundation Europe: Tyre

In the sea, there's no such thing as a little bit of rubbish.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
Published: March 2010

Forward

Facebook Like

Google Plus One

13 comments

2102 pencils

talkingisfreeWednesday, March 10, 2010 - 10:32

The campaign is good, nothing great, but Ben Stockley is a bomb!

408 pencils

JamaisVuWednesday, March 10, 2010 - 18:48

I find it great. It's fresh. I wouldn't be surprised if it won a Cannes Silver.

3439 pencils

AdaddictedThursday, March 11, 2010 - 02:09

yeah... he could take the lion to his closet!

withalltherespects

845 pencils

Sven GaliWednesday, March 10, 2010 - 13:04

Understated impact surfrider did not get their money's worth

1245 pencils

Javier RamírezWednesday, March 10, 2010 - 23:43

Genial

Chief Creative Director Nexus BBDO

4056 pencils

shahidaliThursday, March 11, 2010 - 00:28

awesome photography with less connected copy.

shahid

80 pencils

ichanThursday, March 11, 2010 - 04:54

i like the photography. nice art direction. yes i agree with the guys above. copy needs some more reconstruction. stars for you!

53 pencils

DanielDDBThursday, March 11, 2010 - 04:58

great campaign. tight photography. but i believe the copy could have been better exploited

42 pencils

Holly BoyThursday, March 11, 2010 - 05:13

cool photo ! brilliant photographer !
but ... weak copy :(

2384 pencils

xcreativityThursday, March 11, 2010 - 05:41

amazing photography

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

662 pencils

michelangeloThursday, March 11, 2010 - 08:42

rubbish as huge as this could be very dangerous... hope the agency and the photographer took it out of the water after the shoot... authorities should impose heavy penalties on people who throw rubbish on the sea

75 pencils

sahilosophyFriday, March 12, 2010 - 05:54

Photography is great. But i don't think copy is so bad. It fits fine. Apt.

914 pencils

ZeusTuesday, March 16, 2010 - 15:06

amazing work!!! congratz!!

Ads of the World advertising archive and community shows creative campaigns daily from around the world. Read more

Follow @adsoftheworld

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.