Surfrider Foundation Europe: Tyre

In the sea, there's no such thing as a little bit of rubbish.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
Published: March 2010

13 comments

talkingisfree's picture
talkingisfree
2585 pencils

The campaign is good, nothing great, but Ben Stockley is a bomb!

JamaisVu's picture
JamaisVu
410 pencils

I find it great. It's fresh. I wouldn't be surprised if it won a Cannes Silver.

Adaddicted's picture
Adaddicted
3435 pencils

yeah... he could take the lion to his closet!

withalltherespects

Sven Gali's picture
Sven Gali
845 pencils

Understated impact surfrider did not get their money's worth

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Genial

Chief Creative Director Nexus BBDO

shahidali's picture
shahidali
4071 pencils

awesome photography with less connected copy.

shahid

ichan's picture
ichan
80 pencils

i like the photography. nice art direction. yes i agree with the guys above. copy needs some more reconstruction. stars for you!

DanielDDB's picture
DanielDDB
53 pencils

great campaign. tight photography. but i believe the copy could have been better exploited

Holly Boy's picture
Holly Boy
42 pencils

cool photo ! brilliant photographer !
but ... weak copy :(

xcreativity's picture
xcreativity
2374 pencils

amazing photography

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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michelangelo's picture
michelangelo
660 pencils

rubbish as huge as this could be very dangerous... hope the agency and the photographer took it out of the water after the shoot... authorities should impose heavy penalties on people who throw rubbish on the sea

sahilosophy's picture
sahilosophy
75 pencils

Photography is great. But i don't think copy is so bad. It fits fine. Apt.

Zeus's picture
Zeus
912 pencils

amazing work!!! congratz!!

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