Surfrider Foundation Europe: Detergent bottle
In the sea, there's no such thing as a little bit of rubbish.
Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
Published: March 2010
19 Comments
I love the treatment of the images.
Fantastic Photos!
Better photo little impact
good one, engaging. i guess the copy could be a little bit better
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Alexandre Brito
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How could it be better? It is short. It makes sense. How could it be improved...please tell.
People know who Surfrider is...
In this campaign the imagery wide opens its mouth so the copywriter could limit his chat in a word or two,
like for example 'guard', 'defend', 'protect' (its his job ; )) and leave the rest to the public's imagination!
withalltherespects
Are you kidding? You see a thing in the sea - upper part smaller, lower part bigger, and with the word 'protect' we should track back this concept?
that's why I said its the copywriter's job ; )
withalltherespects
I see! Well, I don't think this line could get significantly better, the content is perfect: it leads our attention gently to the size attribute which is the key to understand the message of the visual.
Great idea. Great execution. Line is a bit clunky. Great stuff.
I like the photographic treatment and the art direction. But the copy, to me, is not fitting.
shahid
its not that clear by the way and i dont know why is everybody chanting for this faded idea
just an ok thought with bad photo treatment.. wake up guys!!
| Everartz |
A good idea that has been well executed except for the 2nd one and this one where the diffusion in the line seperating water and air, has some scope for improvement. And yes, the imagery is damn good.
AMAZING PHOTO ! Ben Stockley is impressive.
I am not very original if I say that I love the pictures, but as an amateur surfer I can add that the photo has been taken from the surfers perpective or point of view: inside the water on eye level. When you are paddling that's how big you see things, not to mention rubbish. Good job.
I've never experienced surfing, and maybe a small rubbish like this could be dangerous... but that does not justify the fact that the photography leaves a lot to be desired... and the water seems too calm for surfing anyways...
:0
: l
Beautiful photos of all the series.
Perfectly done :)