Surfrider Foundation Europe: Can
In the sea, there's no such thing as a little bit of rubbish.
Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
Published: March 2010


18 Comments
Wow, I love this whole campaign. Great execution of the photographs. I think each one was done brilliantly.
Brilliant idea and execution. Very well done!
For me this is the most dynamic piece of the whole series.
Good idea and execution.
I would change the copy though
“In the sea a little bit of rubbish is too much”
That would be a big mistake.
It is better as it is.
"...that would be three much"
withalltherespects
This pictures are awesome. I think this is the best.
It simply blows everything comparable out of the water and for now I challenge you to find otherwise.
Better but mak the rubbish more relevant maybe ableach bottle somthing with a little more impact
First of all, I think that this is a brilliant and simple approach. I feel that many people here just nitpick and pull apart ads in general. I hardly doubt that a bleach bottle will make the ad more "impactful". Rubbish is rubbish regardless of what it is, so all if it is relevant. Secondly, the line that Joel123 suggested does not improve the ad what so ever, it merely reworks the headline words in a different way and makes it grammatically wrong. I wish people would give constructive feedback and criticism here and not just "nothing new", "poor photoshop", "student work" and "I've seen it before". Come on guys!
I agree...the percieved "impact" isn't relevant here as the line already maintains that even a "little bit" of rubbish in the sea is quite a lot. If people feel that the imagery isn't upto the mark then, they're way off the mark.
It's my favorite ! beautiful photo !
Solid work Ben Stockley
@lynz: Agree.
Excellent idea, amazing photo and perfect copy. Hope you are satisfied now, lynz. Just kidding, like this a lot, no complain.
amazing work!!! congratz!!
great art direction , clean and to the point.