Ads of the World

Ads of the World™ an All Creative World site

Surfrider Foundation Europe: Can

Surfrider Foundation Europe: Can
Your rating: None Average: 7.8 (36 votes)

In the sea, there's no such thing as a little bit of rubbish.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
Published: March 2010

18 Comments

bricard's picture 191 pencils
10

Wow, I love this whole campaign. Great execution of the photographs. I think each one was done brilliantly.

roel_bogers's picture 84 pencils
8

Brilliant idea and execution. Very well done!

Prime83's picture 503 pencils
7

For me this is the most dynamic piece of the whole series.

Joe123's picture 13 pencils

Good idea and execution.
I would change the copy though
“In the sea a little bit of rubbish is too much”

Phil Lestino's picture 1434 pencils

That would be a big mistake.

Phil Lestino's picture 1434 pencils

It is better as it is.

Adaddicted's picture 3388 pencils

"...that would be three much"

withalltherespects

Marlus Lau's picture 1759 pencils

This pictures are awesome. I think this is the best.

Reality Check's picture 1706 pencils
8

It simply blows everything comparable out of the water and for now I challenge you to find otherwise.

Sven Gali's picture 845 pencils
3

Better but mak the rubbish more relevant maybe ableach bottle somthing with a little more impact

lynz's picture 104 pencils

First of all, I think that this is a brilliant and simple approach. I feel that many people here just nitpick and pull apart ads in general. I hardly doubt that a bleach bottle will make the ad more "impactful". Rubbish is rubbish regardless of what it is, so all if it is relevant. Secondly, the line that Joel123 suggested does not improve the ad what so ever, it merely reworks the headline words in a different way and makes it grammatically wrong. I wish people would give constructive feedback and criticism here and not just "nothing new", "poor photoshop", "student work" and "I've seen it before". Come on guys!

Dev Kumar's picture 834 pencils

I agree...the percieved "impact" isn't relevant here as the line already maintains that even a "little bit" of rubbish in the sea is quite a lot. If people feel that the imagery isn't upto the mark then, they're way off the mark.

Holly Boy's picture 42 pencils

It's my favorite ! beautiful photo !

Brain-Art's picture 1113 pencils

Solid work Ben Stockley

Exo84's picture 15 pencils

@lynz: Agree.

Dzsoi's picture 4987 pencils

Excellent idea, amazing photo and perfect copy. Hope you are satisfied now, lynz. Just kidding, like this a lot, no complain.

Zeus's picture 916 pencils

amazing work!!! congratz!!

sintra's picture 659 pencils

great art direction , clean and to the point.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Recommend us on Google