Surfrider Foundation: Eel
The sea is at risk of becoming uninhabitable. Join us before it's too late.
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: "Les Six"
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007
9 Comments
good campaign
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
So good.
It's a stretch - no one believes the ocean is going to completely dry up. If you want people to believe you and take action, you have to be believeable.
Clearly I'm missing something here. Why has the ocean dried up? I'm pretty sure global warming suggests the opposite would take effect long before this scenario would, though I understand that this is not what the ad is about. It seems to me like they should have explained WHY the sea is becoming increasingly uninhabitable, which they do in neither the copy nor the art.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
This one no fun nor serious.
Good point Rachel Mann.
Is this ad about global warming?
They are not suggesting that the sea is going to dry up. Uninhabitable is the key, because of reasons like oil spill, dumping of industrial and chemical waste etc. etc. And once the sea becomes miserable to live in these guys will be forced to invade land--is the suggestion. I have to agree-this visual is misleading.Looks like driedup sea. The concept is a bit far fetched.
Reactor
Agree with Racheal Mann & Reactor
The ad is not saying that the ocean as such is going to dry up it is just becoming uninhabitable as it will be too polluted for the sea creatures to live in. They will then have to find somewhere else to live but as they can't live anywhere else but the ocean, no matter which environment they inhabit to they will still die. This is an extremely great ad and it shows the ill effects of pollution to our presious environment.