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Agency: 
Published/Aired: 
May 2014
Description: 

It takes many generations for plastic to disappear.

Advertising Agency: Y&R, Paris, France
Creative Director: Pierrette Diaz
Art Director / Copywriter / Illustrator: Eric Esculier
Print Production: The Shop

Comments (7)

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Highest Rated

underscores's picture
underscores
Activity Score 333

agree, surfrider ads always been creatives and this one is great too !

talkingisfree's picture
talkingisfree
Activity Score 2710

This is a great campaign

instant coppee's picture
instant coppee
Activity Score 45

superb clarity of idea... clean, simple copy... great communication... welldone!

satish singh
creative director, max l'agence

ironman1979's picture
ironman1979
Activity Score 1080

Well done Eric!

Advertising in funnier than making weapons.

kleenex's picture
kleenex
Activity Score 43473

I say it works.

sold's picture
sold
Activity Score 3305

and two borned from one?
it is more like an organogram than a genealogical tree for me

Zarathustra's picture
Zarathustra
Activity Score 80

Simple, clear, attractive. Top work

Thus spoke

underscores's picture
underscores
Activity Score 333

agree, surfrider ads always been creatives and this one is great too !

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