Surfrider Foundation: Can

In the sea, there's no such thing as a little bit of rubbish.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne

March, 2010


bricard's picture
189 pencils

Wow, I love this whole campaign. Great execution of the photographs. I think each one was done brilliantly.

roel_bogers's picture
84 pencils

Brilliant idea and execution. Very well done!

Prime83's picture
497 pencils

For me this is the most dynamic piece of the whole series.

Joe123's picture
13 pencils

Good idea and execution.
I would change the copy though
“In the sea a little bit of rubbish is too much”

Phil Lestino's picture
Phil Lestino
1684 pencils

That would be a big mistake.

Phil Lestino's picture
Phil Lestino
1684 pencils

It is better as it is.

Adaddicted's picture
3435 pencils

"...that would be three much"


Marlus Lau's picture
Marlus Lau
1808 pencils

This pictures are awesome. I think this is the best.

Reality Check's picture
Reality Check
2502 pencils

It simply blows everything comparable out of the water and for now I challenge you to find otherwise.

Sven Gali's picture
Sven Gali
845 pencils

Better but mak the rubbish more relevant maybe ableach bottle somthing with a little more impact

lynz's picture
104 pencils

First of all, I think that this is a brilliant and simple approach. I feel that many people here just nitpick and pull apart ads in general. I hardly doubt that a bleach bottle will make the ad more "impactful". Rubbish is rubbish regardless of what it is, so all if it is relevant. Secondly, the line that Joel123 suggested does not improve the ad what so ever, it merely reworks the headline words in a different way and makes it grammatically wrong. I wish people would give constructive feedback and criticism here and not just "nothing new", "poor photoshop", "student work" and "I've seen it before". Come on guys!

Dev Kumar's picture
Dev Kumar
834 pencils

I agree...the percieved "impact" isn't relevant here as the line already maintains that even a "little bit" of rubbish in the sea is quite a lot. If people feel that the imagery isn't upto the mark then, they're way off the mark.

Holly Boy's picture
Holly Boy
42 pencils

It's my favorite ! beautiful photo !

Brain-Art's picture
1101 pencils

Solid work Ben Stockley

Exo84's picture
15 pencils

@lynz: Agree.

Dzsoi's picture
8008 pencils

Excellent idea, amazing photo and perfect copy. Hope you are satisfied now, lynz. Just kidding, like this a lot, no complain.

Zeus's picture
906 pencils

amazing work!!! congratz!!

sintra's picture
699 pencils

great art direction , clean and to the point.

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