Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
New service from AotW: Ads of the World Research with over 2 million ads.
Subscribe
Surfrider Foundation Brazil: Greenhouse effect
What goes around, comes around.
Industrial waste, toxic residue and carelessness are the principal causes of pollution. Protect the oceans, the beaches and the environment.
www.surfrider.org.br
Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: Bernardo Romero
Copywriter: Daniel Duarte
Illustrator: Otávio Rios
Delicious
Digg
Reddit
Comments
"We need a new tagline. But make sure it's unoriginal and bland."
"What goes around comes around?"
"How do we communicate that! I'm not ready for such a challenge. I'm not sure if the WORLD is ready."
"A circle! A circle, where what goes around comes BACK around. Nobody would have ever thought of THAT!"
"And..and...and let's get my suicidal emo nephew to do the illustration. I'll send him a message on World of Warcraft."
"Perfect! I think we've outdone ourselves. We are fucking amazing."
"I know. I'll set up a website, surfrider.org.br.de.com.us.net."
"I'm frustrated."
"Why's that?"
"I'm a hack and no-one wants to buy any of my shitty concepts."
"Hey, you should go on adsoftheworld.com and take out your anger on your peers."
"Great idea! And rather than providing actual feedback, I could just present my comments as an imaginary 2-way conversation dripping with sarcasm. Nobody has ever done THAT."
I really do like a lot of the ads on here. This series, not so much.
That's fine. You don't have to like them, just try to lay off the heavy-handed comments. We all know how much pain goes into our ads, even (especially) the shitty ones, so just try to bear that in mind is all I'm saying.
ding ding ding! and we have a big winner"!
I like you =)
jua jua jua jua jua jua cant stop... jua
Lovely, fresh execution and interesting thought.
The second execution is the strongest for me as the other two ('greenhouse effect' and 'garbage') rely on questionable logic. Tidal waves are caused by earthquakes which have nothing to do with greenhouse effect, and I'm no marine biologist but I'm pretty sure there is no established link between dumping rubbish in the ocean and the incidence of shark attacks. Shame, because it's potentially a really fantastic campaign.
you're right, the seismic sea wave is nonsense in this context.
the shark one isn't that far-fetched though. it's a fact that sharks are attracted by waste and dead animals and that they come very close to shore if this area's full of easy prey. once they're there it happens that they nibble some swimmers or surfers.
I think this is more a question of Karma. You dump, you get pain
seems you watched too many 'kyocera wireless' commercials ;)
same concept
Huh? please tell me this is not an ad.
There's an interesting story being told here. Not necessarily the most unique, but relevant. I think the illustrations are telling and the copy simply states the facts. I'm a big fan of the surfrider org and it's overall a nice campaign.
I dig them! Specially the first one!
www.TheAdMad.blogspot.com
Very nice. Good though, great look.
What we are seeing here is a great concept that needs to be improve, is a powerful idea to sell. “Justice is natural” maybe that could be use as a tag line, anyway I write in Spanish not in English, however I love the concept.
esta bravaza sigan asi chicos!!!!!!
jajajajaja!
crétins!
Vive La Aducation!
Brilliant campaign. Might get one of those lions.
u r sarcastic!!
Which is great.
Vive La Aducation!