Surfrider Foundation Brazil: Greenhouse effect

What goes around, comes around.
Industrial waste, toxic residue and carelessness are the principal causes of pollution. Protect the oceans, the beaches and the environment.
www.surfrider.org.br

Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: Bernardo Romero
Copywriter: Daniel Duarte
Illustrator: Otávio Rios

21 comments

levilevi's picture
levilevi
58 pencils

"We need a new tagline. But make sure it's unoriginal and bland."
"What goes around comes around?"
"How do we communicate that! I'm not ready for such a challenge. I'm not sure if the WORLD is ready."
"A circle! A circle, where what goes around comes BACK around. Nobody would have ever thought of THAT!"
"And..and...and let's get my suicidal emo nephew to do the illustration. I'll send him a message on World of Warcraft."
"Perfect! I think we've outdone ourselves. We are fucking amazing."
"I know. I'll set up a website, surfrider.org.br.de.com.us.net."

slim's picture
slim
1047 pencils

"I'm frustrated."
"Why's that?"
"I'm a hack and no-one wants to buy any of my shitty concepts."
"Hey, you should go on adsoftheworld.com and take out your anger on your peers."
"Great idea! And rather than providing actual feedback, I could just present my comments as an imaginary 2-way conversation dripping with sarcasm. Nobody has ever done THAT."

levilevi's picture
levilevi
58 pencils

I really do like a lot of the ads on here. This series, not so much.

slim's picture
slim
1047 pencils

That's fine. You don't have to like them, just try to lay off the heavy-handed comments. We all know how much pain goes into our ads, even (especially) the shitty ones, so just try to bear that in mind is all I'm saying.

Ney Frances's picture
Ney Frances
660 pencils

ding ding ding! and we have a big winner"!

is there life before death?

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

I like you =)

adstrike's picture
adstrike
334 pencils

jua jua jua jua jua jua cant stop... jua

slim's picture
slim
1047 pencils

Lovely, fresh execution and interesting thought.
The second execution is the strongest for me as the other two ('greenhouse effect' and 'garbage') rely on questionable logic. Tidal waves are caused by earthquakes which have nothing to do with greenhouse effect, and I'm no marine biologist but I'm pretty sure there is no established link between dumping rubbish in the ocean and the incidence of shark attacks. Shame, because it's potentially a really fantastic campaign.

addyhoch10's picture
addyhoch10
2592 pencils

you're right, the seismic sea wave is nonsense in this context.
the shark one isn't that far-fetched though. it's a fact that sharks are attracted by waste and dead animals and that they come very close to shore if this area's full of easy prey. once they're there it happens that they nibble some swimmers or surfers.

Minimum's picture
Minimum
1496 pencils

I think this is more a question of Karma. You dump, you get pain

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

addyhoch10's picture
addyhoch10
2592 pencils

seems you watched too many 'kyocera wireless' commercials ;)

Minimum's picture
Minimum
1496 pencils

same concept

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Afronuts's picture
Afronuts
136 pencils

Huh? please tell me this is not an ad.

jackblack's picture
jackblack
2261 pencils

There's an interesting story being told here. Not necessarily the most unique, but relevant. I think the illustrations are telling and the copy simply states the facts. I'm a big fan of the surfrider org and it's overall a nice campaign.

Have Heart's picture
Have Heart
922 pencils

Very nice. Good though, great look.

adstrike's picture
adstrike
334 pencils

What we are seeing here is a great concept that needs to be improve, is a powerful idea to sell. “Justice is natural” maybe that could be use as a tag line, anyway I write in Spanish not in English, however I love the concept.

jorge21's picture
jorge21
309 pencils

esta bravaza sigan asi chicos!!!!!!

Corona Raymaker's picture
Corona Raymaker
549 pencils

jajajajaja!
crétins!

V

simone's picture
simone
187 pencils

Brilliant campaign. Might get one of those lions.

Totto's picture
Totto
685 pencils

u r sarcastic!!

Intelligent ads are the need of the hour.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Which is great.

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