Surfrider Foundation: Bomb

The sea level is increasing. We are all in danger.
Do something against global warming. Do it now.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: João Paulo Medeiros
Copywriter: Guilherme Figueira
Illustrator 3D: Marcos Falcão e Luiz Ramos
Image treatment: Raphael F.S


dreadboy's picture
413 pencils

Very clean and to the point. Ace of spades it is

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talkingisfree's picture
2646 pencils

The message is clear and well delivered but the ads are quite boring.

xcreativity's picture
2374 pencils

love the concept.. but copy should be way better

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Alexandre Brito
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Axl's picture
266 pencils

Very nice, this concept is great

Adaddicted's picture
3435 pencils

good job!


Marta Ibarrondo's picture
Marta Ibarrondo
55 pencils

great concept, nice visual, not so great copy.

Marlus Lau's picture
Marlus Lau
1808 pencils

Good job!

Blashyrkh's picture
32876 pencils

Save the bombs from disappearing.

adddd's picture
95 pencils

A grenade is melting... a bomb is melting... So what?
If a grenade melts til it disappear, would it be bad?
Come on, guys, try harder.

atb2005's picture
13567 pencils


I addressed your confusion in my comment for the other ad in this campaign. Don't think of melting here as disappearing. Torpedos or grenades do not explode immediately; they take some time. Time here is measured in terms of how much ice has melted away.

ilyxxxa's picture
38 pencils

The bomb looks like a "Superbitus" :)

adddd's picture
95 pencils


It's impossible to link those images to explosions. What they (or you) are presenting to us are a grenade and a bomb that will never explode, simply 'cause they're made of ice! And so on, they are melting (and disappearing)

It's too forced.


everartz's picture
7611 pencils

10/10... BRAZIL!!!!!

| Everartz |

Ed Rapport's picture
Ed Rapport
724 pencils

great concept again, but the copy is not great.

grapekey_lyn's picture
28 pencils

There's 2 ways of approach here. One is what the ad is communicating and the other is what Blashyrkh said.

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