Surfrider Foundation: Bomb

The sea level is increasing. We are all in danger.
Do something against global warming. Do it now.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: João Paulo Medeiros
Copywriter: Guilherme Figueira
Illustrator 3D: Marcos Falcão e Luiz Ramos
Image treatment: Raphael F.S

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15 comments

dreadboy's picture
dreadboy
413 pencils

Very clean and to the point. Ace of spades it is

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i can't even spell my name without 'ad'

talkingisfree's picture
talkingisfree
2565 pencils

The message is clear and well delivered but the ads are quite boring.

xcreativity's picture
xcreativity
2374 pencils

love the concept.. but copy should be way better

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Axl's picture
Axl
264 pencils

Very nice, this concept is great

Adaddicted's picture
Adaddicted
3435 pencils

good job!

withalltherespects

Marta Ibarrondo's picture
Marta Ibarrondo
41 pencils

great concept, nice visual, not so great copy.

Marlus Lau's picture
Marlus Lau
1806 pencils

Good job!

Blashyrkh's picture
Blashyrkh
32698 pencils

Save the bombs from disappearing.

adddd's picture
adddd
95 pencils

A grenade is melting... a bomb is melting... So what?
If a grenade melts til it disappear, would it be bad?
Come on, guys, try harder.

atb2005's picture
atb2005
13567 pencils

@adddd

I addressed your confusion in my comment for the other ad in this campaign. Don't think of melting here as disappearing. Torpedos or grenades do not explode immediately; they take some time. Time here is measured in terms of how much ice has melted away.

ilyxxxa's picture
ilyxxxa
38 pencils

The bomb looks like a "Superbitus" :)

http://www.artlebedev.com/everything/superbitus/

adddd's picture
adddd
95 pencils

@atb2005

It's impossible to link those images to explosions. What they (or you) are presenting to us are a grenade and a bomb that will never explode, simply 'cause they're made of ice! And so on, they are melting (and disappearing)

It's too forced.

Cheers

everartz's picture
everartz
7611 pencils

10/10... BRAZIL!!!!!

| Everartz |

Ed Rapport's picture
Ed Rapport
724 pencils

great concept again, but the copy is not great.

grapekey_lyn's picture
grapekey_lyn
28 pencils

There's 2 ways of approach here. One is what the ad is communicating and the other is what Blashyrkh said.

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