Surfrider Foundation: Bomb
The sea level is increasing. We are all in danger.
Do something against global warming. Do it now.
Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: João Paulo Medeiros
Copywriter: Guilherme Figueira
Illustrator 3D: Marcos Falcão e Luiz Ramos
Image treatment: Raphael F.S



15 Comments
Very clean and to the point. Ace of spades it is
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i can't even spell my name without 'ad'
The message is clear and well delivered but the ads are quite boring.
love the concept.. but copy should be way better
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Alexandre Brito
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Very nice, this concept is great
good job!
withalltherespects
great concept, nice visual, not so great copy.
Good job!
Save the bombs from disappearing.
A grenade is melting... a bomb is melting... So what?
If a grenade melts til it disappear, would it be bad?
Come on, guys, try harder.
@adddd
I addressed your confusion in my comment for the other ad in this campaign. Don't think of melting here as disappearing. Torpedos or grenades do not explode immediately; they take some time. Time here is measured in terms of how much ice has melted away.
The bomb looks like a "Superbitus" :)
http://www.artlebedev.com/everything/superbitus/
@atb2005
It's impossible to link those images to explosions. What they (or you) are presenting to us are a grenade and a bomb that will never explode, simply 'cause they're made of ice! And so on, they are melting (and disappearing)
It's too forced.
Cheers
10/10... BRAZIL!!!!!
| Everartz |
great concept again, but the copy is not great.
There's 2 ways of approach here. One is what the ad is communicating and the other is what Blashyrkh said.