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Surfrider Foundation: Bomb

Surfrider Foundation: Bomb
Your rating: None Average: 8 (74 votes)

The sea level is increasing. We are all in danger.
Do something against global warming. Do it now.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: João Paulo Medeiros
Copywriter: Guilherme Figueira
Illustrator 3D: Marcos Falcão e Luiz Ramos
Image treatment: Raphael F.S

15 Comments

dreadboy's picture 413 pencils

Very clean and to the point. Ace of spades it is

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

talkingisfree's picture 1817 pencils

The message is clear and well delivered but the ads are quite boring.

xcreativity's picture 2384 pencils
5

love the concept.. but copy should be way better

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Axl's picture 262 pencils
9

Very nice, this concept is great

Adaddicted's picture 3417 pencils

good job!

withalltherespects

Marta Ibarrondo's picture 41 pencils

great concept, nice visual, not so great copy.

Marlus Lau's picture 1764 pencils

Good job!

Blashyrkh's picture 21230 pencils

Save the bombs from disappearing.

adddd's picture 95 pencils

A grenade is melting... a bomb is melting... So what?
If a grenade melts til it disappear, would it be bad?
Come on, guys, try harder.

atb2005's picture 13683 pencils
9

@adddd

I addressed your confusion in my comment for the other ad in this campaign. Don't think of melting here as disappearing. Torpedos or grenades do not explode immediately; they take some time. Time here is measured in terms of how much ice has melted away.

ilyxxxa's picture 36 pencils
4

The bomb looks like a "Superbitus" :)

http://www.artlebedev.com/everything/superbitus/

adddd's picture 95 pencils
1

@atb2005

It's impossible to link those images to explosions. What they (or you) are presenting to us are a grenade and a bomb that will never explode, simply 'cause they're made of ice! And so on, they are melting (and disappearing)

It's too forced.

Cheers

everartz's picture 7590 pencils
10

10/10... BRAZIL!!!!!

| Everartz |

Ed Rapport's picture 714 pencils

great concept again, but the copy is not great.

grapekey_lyn's picture 28 pencils

There's 2 ways of approach here. One is what the ad is communicating and the other is what Blashyrkh said.

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