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Beer Ring

Agency: 
Published/Aired: 
May 2011
Description: 

Our oceans aren't the only ones in danger.
Make a difference.
Join surfrider.org.au

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor

Comments (14)

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Highest Rated

Marko Gucunski's picture
Marko Gucunski
Activity Score 31

Now, i am scared of surfrider.

pieman's picture
pieman
Activity Score 5

god

MaximeGK's picture
MaximeGK
Activity Score 78

Too abstract. I don't understand if they are trying to say that surfers can get caught in plastic or if pollution is overall bad. Un-corrolated call for action. On the artistic side, well done for the obscure setting.

abdeLooK's picture
abdeLooK
Activity Score 252

creepy..

aazadkhayal's picture
aazadkhayal
Activity Score 2

heres feel of horrror ocean room

Church Money's picture
Church Money
Activity Score 76

I feel very uncomfortable viewing these ads. I guess that's the point. Hmm...

arke1's picture
arke1
Activity Score 237

I think they're quite effective and moving.

ace85le's picture
ace85le
Activity Score 3939

Why are only surfers suffer from trash? Shouldnt it be everybody? The message is somehow confusing.

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Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

seems pretty forced

MidasTouch's picture
MidasTouch
Activity Score 1024

Bof. The concept is good but I couldn't get it at first.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

luispiter's picture
luispiter
Activity Score 2756

interesante

Manoma's picture
Manoma
Activity Score 1108

Agree with Maxime...
the pollution in water is confusing for the message,
is the danger in the beer or in the plastics bags ?

However, the Art direction is ok...

dthlb72's picture
dthlb72
Activity Score 545

Is it pollution or death? A little too far to understand. Anyway, very disturbing.

Javier Noregar's picture
Javier Noregar
Activity Score 12

Concept is good

Marko Gucunski's picture
Marko Gucunski
Activity Score 31

Now, i am scared of surfrider.

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