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Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor

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7 comments

abdeLooK's picture
abdeLooK
252 pencils

for me it goes too far. Too realistic, refers too much to tsunami victims

arke1's picture
arke1
237 pencils

This campaign has been around for a while I thought. I like this one especially though, nice art direction and excellent retouch work.

ace85le's picture
ace85le
3939 pencils

Best of the 3. I like the little girl crying. That adds more emotions. The rest are more confusing.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

visual is nicely carved out.
good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

pez's picture
pez
1718 pencils

I don't need that sad kid to understand the ad...
OK idea. Amazing photography.

Phillhb's picture
Phillhb
130 pencils

Definitely the best of the best of the 3, but i think everyone is looking at it too in depth. Im guessing the message is to say that put yourself in the position of the sea life, because after them it will be us. The Ad works very well because its for Australia where all the major cities are on the coast and the sea life means a lot to australia. Having said that the human skeleton with trash where his insides would be was a bit far out.

luispiter's picture
luispiter
2756 pencils

me gusta... sin embargo creo que buscando una nueva vuelta tendría más impacto

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