Surfrider Foundation Australia: Beer Ring

Our oceans aren't the only ones in danger.
Make a difference.
Join surfrider.org.au

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor

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14 comments

5 pencils

piemanMonday, May 23, 2011 - 12:32

god

73 pencils

MaximeGKMonday, May 23, 2011 - 13:47

Too abstract. I don't understand if they are trying to say that surfers can get caught in plastic or if pollution is overall bad. Un-corrolated call for action. On the artistic side, well done for the obscure setting.

252 pencils

abdeLooKMonday, May 23, 2011 - 15:28

creepy..

2 pencils

aazadkhayalMonday, May 23, 2011 - 17:13

heres feel of horrror ocean room

76 pencils

Church MoneyMonday, May 23, 2011 - 20:27

I feel very uncomfortable viewing these ads. I guess that's the point. Hmm...

237 pencils

arke1Monday, May 23, 2011 - 20:32

I think they're quite effective and moving.

http://www.arke1.com.au

3941 pencils

ace85leMonday, May 23, 2011 - 22:23

Why are only surfers suffer from trash? Shouldnt it be everybody? The message is somehow confusing.

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1666 pencils

Ron BurgundyTuesday, May 24, 2011 - 04:07

seems pretty forced

1024 pencils

MidasTouchTuesday, May 24, 2011 - 07:12

Bof. The concept is good but I couldn't get it at first.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

2752 pencils

barcreativo.comTuesday, May 24, 2011 - 12:21

interesante

www.barcreativo.com

1105 pencils

ManomaTuesday, May 24, 2011 - 12:24

Agree with Maxime...
the pollution in water is confusing for the message,
is the danger in the beer or in the plastics bags ?

However, the Art direction is ok...

545 pencils

dthlb72Sunday, May 29, 2011 - 22:31

Is it pollution or death? A little too far to understand. Anyway, very disturbing.

12 pencils

Javier NoregarFriday, June 3, 2011 - 15:01

Concept is good

31 pencils

Marko GucunskiMonday, June 6, 2011 - 15:57

Now, i am scared of surfrider.

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