Surfrider Foundation Australia: Beer Ring

Our oceans aren't the only ones in danger.
Make a difference.

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor

Related videos by Shutterstock


pieman's picture
5 pencils


MaximeGK's picture
78 pencils

Too abstract. I don't understand if they are trying to say that surfers can get caught in plastic or if pollution is overall bad. Un-corrolated call for action. On the artistic side, well done for the obscure setting.

abdeLooK's picture
252 pencils


aazadkhayal's picture
2 pencils

heres feel of horrror ocean room

Church Money's picture
Church Money
76 pencils

I feel very uncomfortable viewing these ads. I guess that's the point. Hmm...

arke1's picture
237 pencils

I think they're quite effective and moving.

ace85le's picture
3939 pencils

Why are only surfers suffer from trash? Shouldnt it be everybody? The message is somehow confusing.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Ron Burgundy's picture
Ron Burgundy
1636 pencils

seems pretty forced

MidasTouch's picture
1024 pencils

Bof. The concept is good but I couldn't get it at first.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

luispiter's picture
2756 pencils


Manoma's picture
1093 pencils

Agree with Maxime...
the pollution in water is confusing for the message,
is the danger in the beer or in the plastics bags ?

However, the Art direction is ok...

dthlb72's picture
545 pencils

Is it pollution or death? A little too far to understand. Anyway, very disturbing.

Javier Noregar's picture
Javier Noregar
12 pencils

Concept is good

Marko Gucunski's picture
Marko Gucunski
31 pencils

Now, i am scared of surfrider.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments