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Aquarium

Agency: 
Published/Aired: 
April 2011
Description: 

Only 0.7% of the ocean is protected.
Help us keep the ocean clean.

Advertising Agency: Young and Rubicam, France
Creative Director: Laurent Bodson / Les SIX
Art Director: Stéphanie Burgorgue
Copywriter: Barthélémy Desplats
Matte painter: Jean-Marie Vives

Comments (13)

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Highest Rated

eldo's picture
eldo
Activity Score 4

copywritting sucks too !

Luikah's picture
Luikah
Activity Score 62

execution is not making the point.

par-choc's picture
par-choc
Activity Score 3

really nice!

XQuantum's picture
XQuantum
Activity Score 63

Nice idea but it doesn't work as it's supposed to =/

Think more about it, you can do something great =/

CommandZ's picture
CommandZ
Activity Score 2498

Too "See & say".

luispiter's picture
luispiter
Activity Score 2756

interesante... me encanta

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

Love that its for a cause, seems very forced though, but artwork is believable

NataliaLima's picture
NataliaLima
Activity Score 1380

No. They didn't try to represent fish protection using a fish trap.

Joda's picture
Joda
Activity Score 357

Bad Execution

everartz's picture
everartz
Activity Score 7609

i see that french have started failing to convince those on the surface so they have gone under the surface seeking answers? will here is one: FAIL!

| Everartz |

eldo's picture
eldo
Activity Score 4

art direction sucks,

dadada's picture
dadada
Activity Score 1720

is paul here?

Everybody is creative, be yourself.

advertising ninja's picture
advertising ninja
Activity Score 609

these guys did so much better stuff for the same client in the past.
the fact stated is really not relevant to begin with. 0.7 percent is protected. i guess even if we spent all the money in the world we could maybe protect 10 percent of the oceans.

eldo's picture
eldo
Activity Score 4

copywritting sucks too !

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