Surfrider Foundation: Aquarium

Only 0.7% of the ocean is protected.
Help us keep the ocean clean.

Advertising Agency: Young and Rubicam, France
Creative Director: Laurent Bodson / Les SIX
Art Director: Stéphanie Burgorgue
Copywriter: Barthélémy Desplats
Matte painter: Jean-Marie Vives

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13 comments

Luikah's picture
Luikah
62 pencils

execution is not making the point.

par-choc's picture
par-choc
3 pencils

really nice!

XQuantum's picture
XQuantum
63 pencils

Nice idea but it doesn't work as it's supposed to =/

Think more about it, you can do something great =/

CommandZ's picture
CommandZ
2472 pencils

Too "See & say".

luispiter's picture
luispiter
2756 pencils

interesante... me encanta

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Love that its for a cause, seems very forced though, but artwork is believable

NataliaLima's picture
NataliaLima
1380 pencils

No. They didn't try to represent fish protection using a fish trap.

Joda's picture
Joda
357 pencils

Bad Execution

everartz's picture
everartz
7611 pencils

i see that french have started failing to convince those on the surface so they have gone under the surface seeking answers? will here is one: FAIL!

| Everartz |

eldo's picture
eldo
4 pencils

art direction sucks,

dadada's picture
dadada
1719 pencils

is paul here?

Everybody is creative, be yourself.

advertising ninja's picture
advertising ninja
587 pencils

these guys did so much better stuff for the same client in the past.
the fact stated is really not relevant to begin with. 0.7 percent is protected. i guess even if we spent all the money in the world we could maybe protect 10 percent of the oceans.

eldo's picture
eldo
4 pencils

copywritting sucks too !

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