Surfrider: Farmer's Market, Condom strips

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios


krautland's picture
3220 pencils

interesting viral execution and quite nice concept.
I'd love to see a video compilation of customer reactions.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Nice. Really gets the message across.

ivan's picture

This is the best one of the lot as it really does look like squid at first glance, and when you realize what it is you feel disgusted. However, I doubt it really was collected on the beach. Regardless the message is delivered.

Ivan Raszl, admin of AotW

Salet's picture
288 pencils

Regardless it's a great price for a ten pack of slightly used condoms.

klaussnow's picture
1675 pencils


... its already been done...

vote4pedro's picture
4601 pencils

gross. i like it.

nice gaijin's picture
nice gaijin
815 pencils

my thoughts exactly

slim's picture
1047 pencils

This is the only one that works. Because it looks a bit like squid, it actually relates to the beach and says something about the effects of littering. The rest leave you kind of wondering, yeah okay, what's your point?

alaska502's picture
58 pencils

done 10 times before.
Hello goodby.
goodbye saatchi.

spacecadetglow's picture
247 pencils

much better than the playground one.

Blissful's picture
142 pencils

This is really good, but I'm getting tired of seeing executions that are just telling people that there is a problem. I think by now people know there is a problem, Especially if you've ever been to the beach in LA. I would like to start seeing the next step, some executions that show easy, simple solutions.

spacecadetglow's picture
247 pencils

this is one of the best i have seen that actually does that:

chayie's picture
75 pencils

Effective, 100%.

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