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Surfrider: Farmer's Market, Condom strips
To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market.
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
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Comments
interesting viral execution and quite nice concept.
I'd love to see a video compilation of customer reactions.
Nice. Really gets the message across.
This is the best one of the lot as it really does look like squid at first glance, and when you realize what it is you feel disgusted. However, I doubt it really was collected on the beach. Regardless the message is delivered.
Regardless it's a great price for a ten pack of slightly used condoms.
hahaha
gross. i like it.
my thoughts exactly
man.... this is bang on!
well done.
your work is your identity.
http://harshikcreations.blogspot.com/
This is the only one that works. Because it looks a bit like squid, it actually relates to the beach and says something about the effects of littering. The rest leave you kind of wondering, yeah okay, what's your point?
done 10 times before.
Hello goodby.
goodbye saatchi.
much better than the playground one.
This is really good, but I'm getting tired of seeing executions that are just telling people that there is a problem. I think by now people know there is a problem, Especially if you've ever been to the beach in LA. I would like to start seeing the next step, some executions that show easy, simple solutions.
this is one of the best i have seen that actually does that:
http://adsoftheworld.com/media/ambient/nedbank_power_to_the_people
Effective, 100%.