Surfrider: Farmer's Market, Butts-n-bits

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

9 comments

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

(moments after I left my first comments)...
Damn-it!! I knew when I saw the first one they would make 50 executions. It's a nice idea but it's the same damn one. There is no reason for more than three of these. It's not like this is a COMPLETELY original idea.

spacecadetglow's picture
spacecadetglow
247 pencils

these are just pictures of the packages made for the event. they didn't actually print this many times, just had a large pile of packages like this with trash that had been collected from the beaches.
in that sense, quantity is quite effective.

klaussnow's picture
klaussnow
1675 pencils

looooooooove this.

... its already been done...

white widow's picture
white widow
137 pencils

done done done so many times

step 1 step 2's picture
step 1 step 2
38 pencils

But done much better this time. Any problem with that?

white widow's picture
white widow
137 pencils

you should

kgeiger's picture
kgeiger
7173 pencils

Some of these packages are really ok, but the "MyTube" film and ambient warning signs were not.

stateoftheart's picture
stateoftheart
181 pencils

Similar to these from Goodby, different way of doing the same idea, I like both.

http://www.coastal.ca.gov/publiced/shop/posters-mmi.html

alaska502's picture
alaska502
58 pencils

dont like the art direction.
too easy.

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