Surfrider: Farmer's Market, Butts-n-bits
To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market.
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
9 Comments
(moments after I left my first comments)...
Damn-it!! I knew when I saw the first one they would make 50 executions. It's a nice idea but it's the same damn one. There is no reason for more than three of these. It's not like this is a COMPLETELY original idea.
these are just pictures of the packages made for the event. they didn't actually print this many times, just had a large pile of packages like this with trash that had been collected from the beaches.
in that sense, quantity is quite effective.
looooooooove this.
... its already been done...
done done done so many times
But done much better this time. Any problem with that?
you should
Some of these packages are really ok, but the "MyTube" film and ambient warning signs were not.
Similar to these from Goodby, different way of doing the same idea, I like both.
http://www.coastal.ca.gov/publiced/shop/posters-mmi.html
dont like the art direction.
too easy.