Surfers Against Sewage: Serpent

This year the ocean's biggest killer will be the rubbish you leave behind. Help us protect our precious coastlines, marine animals and seabirds and join a SAS beach clean near you.

Advertising Agency: H&J, London, UK
Creatives: Stuart Jackson, Gareth Hopkins
Photographer / Retoucher: Martin Brent
Published: March 2014

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11 comments

morse's picture
morse
15028 pencils

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

fakeandgay's picture
fakeandgay
67 pencils

yep! so done

Keep calm and get a Pencil! or a Lion!

mrMagic's picture
mrMagic
664 pencils

It's not really copied. The topic is same but I wouldn't say that they are ripoffs.

kleenex's picture
kleenex
25590 pencils

cool looking concepts.

mcBeth's picture
mcBeth
87 pencils

Brilliant concept, beautifully done, brilliant cause, Jeeez what's not to like here!

ecks2's picture
ecks2
117 pencils

That is has been done so many times and in way less forced ways.

chisholm's picture
chisholm
125 pencils

Haters gonna hate I guess. I say respect to the team for a skilled and highly original campaign. It must be working, I just pledged to refuse carrier bags at the stores!

Marcao's picture
Marcao
1918 pencils

Are you sure you aren't part of the team behind this? This concept is nothing original and has been done to death.

Marcao's picture
Marcao
1918 pencils

Art director please take note: your body copy is not kerned nicely. And to the writer: it's "an" before SAS.

gareth_hopkins's picture
gareth_hopkins
2 pencils

Cheers for the comments all. This was something that came about with some photography captured by a friend of ours during a diving holiday. We hadn't seen the reference shared but yes, there are similarities. Our brief was pretty simple: dramatise the threat posed by single use plastic bags to marine life. We like to think we brought this to life effectively.

@Marcao Always welcome feedback. Can assure you @Chisholm isn't part of the team (thanks for your comments though @Chisholm and for taking the pledge).

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