Surfers Against Sewage: Serpent

This year the ocean's biggest killer will be the rubbish you leave behind. Help us protect our precious coastlines, marine animals and seabirds and join a SAS beach clean near you.

Advertising Agency: H&J, London, UK
Creatives: Stuart Jackson, Gareth Hopkins
Photographer / Retoucher: Martin Brent

March 2014


morse's picture
17008 pencils

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

fakeandgay's picture
136 pencils

yep! so done

Keep calm and get a Pencil! or a Lion!

mrMagic's picture
798 pencils

It's not really copied. The topic is same but I wouldn't say that they are ripoffs.

kleenex's picture
39595 pencils

cool looking concepts.

mcBeth's picture
90 pencils

Brilliant concept, beautifully done, brilliant cause, Jeeez what's not to like here!

That guy from the office's picture
That guy from t...
248 pencils

That is has been done so many times and in way less forced ways.

chisholm's picture
137 pencils

Haters gonna hate I guess. I say respect to the team for a skilled and highly original campaign. It must be working, I just pledged to refuse carrier bags at the stores!

Marcao's picture
3029 pencils

Are you sure you aren't part of the team behind this? This concept is nothing original and has been done to death.

Marcao's picture
3029 pencils

Art director please take note: your body copy is not kerned nicely. And to the writer: it's "an" before SAS.

gareth_hopkins's picture
2 pencils

Cheers for the comments all. This was something that came about with some photography captured by a friend of ours during a diving holiday. We hadn't seen the reference shared but yes, there are similarities. Our brief was pretty simple: dramatise the threat posed by single use plastic bags to marine life. We like to think we brought this to life effectively.

@Marcao Always welcome feedback. Can assure you @Chisholm isn't part of the team (thanks for your comments though @Chisholm and for taking the pledge).

chisholm's picture
137 pencils

Just revisiting this, the 5p bag charge is now a reality and these are still great ads.

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