Surf: Surrender

Surf: Surrender

Really, really, really surrender.

Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Art Director: Feddy Bong Goenawan
Copywriter: Morian Madjid
Photographer: Chatcai / Chamni's Eyes Bangkok
Digital Imaging: Taufik Myman
Print Producer: Gina Virginia Ma'ruf
Published: April 2008

Your rating: None Average: 1.4 (8 votes)

Comments

Submitted by lucciano marisio on Mon, 2008-05-05 17:03.

mmm... sinceramente la encuentro malisima, la bajada también está como simple, y además de eso, es muy parecida a una campaña de unas mentitas (y esa idea estaba mucho mejor)

Lu*

Submitted by ackattak on Mon, 2008-05-05 19:57.

What?

gmint7's picture
Submitted by gmint7 on Mon, 2008-05-05 21:49.

:::J:::

the war one coincides with this..

hmm????

k.. the hint to this puzzle is if only you relate white to surrender..

its too hard... but good try

Submitted by _sai_ on Tue, 2008-05-06 02:54.

cry

Submitted by kanja on Tue, 2008-05-06 22:59.

shame

Submitted by Saatchi Makak on Wed, 2008-05-07 22:07.

Fire the team, scam agency, scam team

Submitted by teenquey on Wed, 2008-07-09 05:12.

i think this ad is relating to their previous popular surf proposition. it's a war scene whereby the white flag (which symbolizes surrender does not work), the guy took out his surf -white clean socks and the message is delivered.

surf is about surrender-white moments