Surf: Surrender

Really, really, really surrender.

Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Art Director: Feddy Bong Goenawan
Copywriter: Morian Madjid
Photographer: Chatcai / Chamni's Eyes Bangkok
Digital Imaging: Taufik Myman
Print Producer: Gina Virginia Ma'ruf
Published: April 2008

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10 comments

lucciano marisio's picture
lucciano marisio
166 pencils

mmm... sinceramente la encuentro malisima, la bajada también está como simple, y además de eso, es muy parecida a una campaña de unas mentitas (y esa idea estaba mucho mejor)

Lu*

Lu

ackattak's picture
ackattak
396 pencils

What?

gmint7's picture
gmint7
2685 pencils

:::J:::

the war one coincides with this..

hmm????

k.. the hint to this puzzle is if only you relate white to surrender..

its too hard... but good try

:::J:::

_sai_'s picture
_sai_
32 pencils

cry

kanja's picture
kanja
100 pencils

shame

Saatchi Makak's picture
Saatchi Makak
248 pencils

Fire the team, scam agency, scam team

teenquey's picture
teenquey
290 pencils

i think this ad is relating to their previous popular surf proposition. it's a war scene whereby the white flag (which symbolizes surrender does not work), the guy took out his surf -white clean socks and the message is delivered.

surf is about surrender-white moments

Guest's picture
Guest

i think because since it's really really really white,, so they're really really really surrender.

Guest's picture
Guest

supercalifragilistic!!

aji pam's picture
aji pam
94 pencils

came up with this one?...might be not in the fresh mood...

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