Surf Laundry Detergent: Ladybug

The softness of Surf

Advertising Agency: Lowe Bangkok, Thailand
Executive Creative Director / Creative Director: Dominic Stallard
Art Directors: Dominic Stallard
Copywriter: Clinton Manson
Producer: Nuch Lertviwatchai, Monrudee Aniwat
Assistant Producer: Saronyod Kittikunwong
Photographer: Anuchai Secharunputong, Nok Pipattungkul
Retoucher: Remix Bangkok

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8 comments

Guest's picture
Guest

very nice. cool campaign. Trihan

everartz's picture
everartz
7611 pencils

i didnt know that the ladybug has such an ugly face :|

| Everartz |

Grace Bastien's picture
Grace Bastien

Artwork = great
Idea= cute

Would I know what it is about unless I put my glasses on to check what is that little logo is in the corner?
Nope

Guest's picture
Guest

right, but the unexpectedness of the visual makes the odds of you looking in the corner quite good

jorj's picture
jorj
638 pencils

nice campaign

copycomoelcopi's picture
copycomoelcopi
822 pencils

pretty ad! smart and cute. hard to forget.

Guest's picture
Guest

loving your work, Clinty best regards from LM, (ex-McCann), back in SA

Guest's picture
Guest

the idea was done b4 for pledge and was in cannes as well this year !!! is it becoming a habit to redo the same exact ads that were short listed???

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