Surf Laundry Detergent: Bee

The softness of Surf

Advertising Agency: Lowe Bangkok, Thailand
Executive Creative Director / Creative Director: Dominic Stallard
Art Directors: Dominic Stallard
Copywriter: Clinton Manson
Producer: Nuch Lertviwatchai, Monrudee Aniwat
Assistant Producer: Saronyod Kittikunwong
Photographer: Anuchai Secharunputong, Nok Pipattungkul
Retoucher: Remix Bangkok

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18 comments

Guest's picture
Guest

It's not only soft, but also attracts pest.
"where the hell is my bug spray?"

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

lol..right:)

tanvir

wild_fire's picture
wild_fire
91 pencils

good campaign, but i wouldnt want this insect all-over my shirt..

Guest's picture
Guest

Cool idea. Cool strategy too. Softness, 'magnified'.

Primitive's picture
Primitive
122 pencils

real funny and memorizable


Dont waste your life taking care of It...

http://mosab.250free.com

CurryJ's picture
CurryJ
955 pencils

IMHO, the insects don't need to be shown. Just subtle indications would do e.g. ski tracks.

================================================
I think; therefore I am

tirthomitro's picture
tirthomitro
2724 pencils

very cool cmpgn.

they showed me a picture & i laughed
dignity has never been photographed

Arkadiusz's picture
Arkadiusz
509 pencils

Use something extremely light (e.g. little feather) instead of insects and the effect will be even better.

Guest's picture
Guest

I don't agree with Arkadiusz! Feathers are used to the max and the insects are sooo cute! Very very nice campaign and beautiful Art Direction ! LOVELY!

Guest's picture
Guest

That´s the only one i like.

ornsig's picture
ornsig
4 pencils

If my cloths were so soft that lots of bugs would start playing around on them, then I would rather like to have them little less soft.

rolling.stone's picture
rolling.stone
2740 pencils

What about butterfly ?

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~ Quite obviously, I have gathered no moss ! ~

copycomoelcopi's picture
copycomoelcopi
822 pencils

hahaha! pretty funny! and this insect is so cute that you couldn't say its disgusting.

Guest's picture
Guest

Cannes!

Guest's picture
Guest

a dead fly on my shirt..! am not wearing it again...

Guest's picture
Guest

cool

Guest's picture
Guest

common!!! oh! no! there´s an insect on my Shirt!!! oh! nooo....that´s impossible!!!

Bu!

that´s a Creative licence!!

Great Campaign!!!!
Great Visual!!

Guest's picture
Guest

good idea
come on guys, the way the bee looks - cute far more than outweighs the pest thoughts that might arise

this works for me

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