Surf Laundry Detergent: Bee
The softness of Surf
Advertising Agency: Lowe Bangkok, Thailand
Executive Creative Director / Creative Director: Dominic Stallard
Art Directors: Dominic Stallard
Copywriter: Clinton Manson
Producer: Nuch Lertviwatchai, Monrudee Aniwat
Assistant Producer: Saronyod Kittikunwong
Photographer: Anuchai Secharunputong, Nok Pipattungkul
Retoucher: Remix Bangkok
18 comments
It's not only soft, but also attracts pest.
"where the hell is my bug spray?"
lol..right:)
tanvir
good campaign, but i wouldnt want this insect all-over my shirt..
Cool idea. Cool strategy too. Softness, 'magnified'.
real funny and memorizable
Dont waste your life taking care of It...
http://mosab.250free.com
IMHO, the insects don't need to be shown. Just subtle indications would do e.g. ski tracks.
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I think; therefore I am
very cool cmpgn.
they showed me a picture & i laughed
dignity has never been photographed
Use something extremely light (e.g. little feather) instead of insects and the effect will be even better.
I don't agree with Arkadiusz! Feathers are used to the max and the insects are sooo cute! Very very nice campaign and beautiful Art Direction ! LOVELY!
That´s the only one i like.
If my cloths were so soft that lots of bugs would start playing around on them, then I would rather like to have them little less soft.
What about butterfly ?
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~ Quite obviously, I have gathered no moss ! ~
hahaha! pretty funny! and this insect is so cute that you couldn't say its disgusting.
Cannes!
a dead fly on my shirt..! am not wearing it again...
cool
common!!! oh! no! there´s an insect on my Shirt!!! oh! nooo....that´s impossible!!!
Bu!
that´s a Creative licence!!
Great Campaign!!!!
Great Visual!!
good idea
come on guys, the way the bee looks - cute far more than outweighs the pest thoughts that might arise
this works for me