Surefire: Giraffe

Extra wide radius.

Advertising Agency: Think Factory, bkk, Thailand
Creative Directors: Aniruth Assawanapanon, Wirat Charoenwiwatchai
Art Directors: Nattawud Rattanajeena, Apiwat Pattalarungkhan, Nutthawong Wongchutipinyo
Copywriters: Permboon Malaiwan, Pornnarong Dinromrum, Monlchanok Jumnien
Illustrator: Think Studio
Photographer: Boonsunh Chalard
Published: January 2009

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24 comments

Blessed Besse's picture
Blessed Besse
104 pencils

passionate. spicy. contradictory.

Guest's picture
Guest

please. notice. me.

Guest's picture
Guest

gr8 to see a positive review on this site...
A good break from frustrated advertising wannabees :D

keep it up

Guest's picture
Guest

gr8 to see a positive review on this site...
A good break from frustrated advertising wannabees :D

keep it up

Guest's picture
Guest
kalpesh78's picture
kalpesh78
2582 pencils

NOT AT ALL. its different thought this route isn't very new.

ideas....30 minutes nahi toh free.

BulbheaD's picture
BulbheaD
254 pencils

a thai ad for a torchlight. awards season is back.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture
Guest

there must be a HUGE torch industry in Bangkok

Guest's picture
Guest

yeah thats the first thing i thought of as well....mammoth ski

PurpleHaze's picture
PurpleHaze
53 pencils

Yeah the mammoth ski one is really similar to this...

Guest's picture
Guest

Yeah. Exactly what Ivan thinks! ;)

Guest's picture
Guest

not so nice

Guest's picture
Guest

the art is awful

gbl's picture
gbl
451 pencils

love it!

john doe's picture
john doe
1571 pencils

not great

Guest's picture
Guest

It ok.

---- See more thai advertising ----

www.thaiads.wordpress.com

London Dog's picture
London Dog
36 pencils

I´ve seen better. But keep it up guys!:-)

mckeephoto's picture
mckeephoto
83 pencils

Nice concept!

Guest's picture
Guest
Favete's picture
Favete
365 pencils

This is a great ad, don't mind the guest commenters, i love it!

The Fair Play's picture
The Fair Play
10 pencils

a new perspective in the category. fresh and simple. then again, am afraid it works better as one off ad as there's hardly a differentiation among the three ads. have u scanned the cat from different angles guys? just a thought!

Guest's picture
Guest

This is like Euronews...

satpal's picture
satpal
137 pencils

silly question, but why a giraffe ?

dongdui's picture
dongdui
20 pencils

cool ! , I like it

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