Suraksha Mudra: Breakfast

Suraksha Mudra: Breakfast

Truth is hard to find.
Suraksha Mudra. Fakes no more.

Advertising Agency: Strategic 360 Degrees, Bangalore, India
Creative Director: Ganapathi Subramanian
Art Director: Pradeep Kumar
Copywriter: Calvin Austin
Published: November 2007

Your rating: None Average: 3.2 (13 votes)

Comments

Submitted by Totto on Tue, 2008-01-22 00:42.

Ganpati subramanian.Smart Alec.I had to to stand in your shoes to figure this ad out.Now that the line suggests the same.I love it.

Why but is the art so lame ? Bengalooru alli good art director sikathilla ?

Submitted by tinu.tg on Tue, 2008-01-22 03:21.

no coments :(

Submitted by uselessbeing on Tue, 2008-01-22 02:06.

refreshing new take on the idea..love it.

Submitted by minx0r on Tue, 2008-01-22 04:44.

Nice idea but surely you should have made the cereal more hero than background. As most have already commented on this and other sites featuring this ad, its hard to notice it unless you concentrate and no one concentrates on normal looking ads :p

---
Drink my tears from a spoon and feel the river of emotion.

www.minxor.blogspot.com

Submitted by Wordnerd on Tue, 2008-01-22 05:03.

for me, those are no ads, but riddles. just ads for ad people

Submitted by Kateter on Tue, 2008-01-22 06:12.

you're wrong. these aren't even riddles. the products they've chosen are so well-known that you automatically read it as original. which makes no impact whatsoever.
so... neither riddles nor ads...

Submitted by Wordnerd on Tue, 2008-01-22 06:23.

that's what i meant. to see, there is "Fakes" written on the box needs you to look very close to it. and no one will. only ad people will read the line and try to figure out what they try to say

Submitted by Kateter on Wed, 2008-01-23 04:13.

go to 'tools' -> 'options' -> 'sarcasm detector' -> click 'on'

;-)

Submitted by Wordnerd on Thu, 2008-01-24 06:40.

Dere is no sutch obtion on german computers!

;)

Submitted by Clint on Tue, 2008-01-22 05:34.

is there more to it than the fact it says "corn fakes" – or is that it?

Submitted by Wordnerd on Tue, 2008-01-22 05:42.

i guess that's it

Submitted by chimie on Tue, 2008-01-22 06:10.

sorr, but what's the product they wanna sell?

Submitted by comAd on Tue, 2008-01-22 06:12.

The product is Suraksha Mudra, a nextgen RFID system that detects fakes

Submitted by mapliopl on Tue, 2008-01-22 13:03.

shrek is there. should he be?