Supradyn: Luggage

Without energy, everything feels harder.
Supradyn

Advertising Agency: JWT, Brazil
Chief Creative Officer: Mario D' Andrea
Creative Directors: Mario D’ Andrea, Roberto Fernandez, Andrea Siqueira
Art Director: Silvio Medeiros
Copywriter: Gabriel Sotero
Advertiser's Supervisors: Mark Wormser, Fabiana Silva
Planners: Ken Fujioka, Newton Nagumo, Barbara Bernardes
Account Manager: Rodrigo Toledo
Account Supervisors: Rodrigo Toledo, Rafael Ferreira, Camila Curi
Illustrator: Silvio Medeiros
Photographer: Régis Fernandez
Media Team: Ezra Geld, David Ralitera

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11 comments

morse's picture
morse
14019 pencils

Very nice! :)

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atb2005's picture
atb2005
13567 pencils

As pretentious as it gets. I bet this is not even a real campaign. Did this run in Brazil?

Glut's picture
Glut
3947 pencils

clever, simple!

Diplodokus's picture
Diplodokus
1755 pencils

Everything but simple.

pez's picture
pez
1718 pencils

C'mon!!!!.... Really? Do you want me to believe that this was really published?...

hmaffia's picture
hmaffia
739 pencils

It was published here in Brazil AND won a Silver Lion.

printlover's picture
printlover
532 pencils

I remember seeing this campaign in the newspaper Metro Brasilia and have delighted with the simplicity and genius of the idea. Silver Lion? Deserved!

ace85le's picture
ace85le
3941 pencils

Errr. execution is ok but I think idea is mediocre.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like d idea.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Shingo's picture
Shingo
406 pencils

nice

davidgoliath's picture
davidgoliath
2 pencils

does anybody know which date this one was published for the first time?

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