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Comments
The execution could have been better, I’m not impressed.
FORCED IDEA.
I don't think it needs a support line. Just Lebanoff would have been a clever enough line.
dopppsy
Well, you need to put a call-to-action. Muscat City Centre is asking for
emergency aid to Lebanon. It's a charity drive launched at the mall
(posters, roll-ups, donation box). So I think it's necessary.
Dear Guest, I deleted both of your comments. Please stop using bad langauge. You can disagree, but do not offend.
ammm...there should be a category for best word-pun ad.
Not very creative. Do not like this kind of ads.
Common! You are asking money for the people who are in war.
Shouldn't be the ad more emotional?
Yeah. We get that you are "creative" but not this time please.
I appericated these guys creativity effort but i think they should little bit think about
strategy though.
Personally, i got sick of these kind of ads that just made to be creative.
I agree with dopppsy that ' Lebanoff ' was enough, but their must be a way to explain why the country is 'off'.
Anyway, I am impressed as this is the 2nd advertisement from Oman this week in support of Lebanon.
And, I'm glad they post these ads on Ads Of The World.
May not appeal to the creative minds, but goes well with common intelligence. Good one!
Some of the photos coming out of Lebanon are absolutely gut-wrenching. I don't think a type-only solution has the same emotional pull. Plus I don't really get it. Will the aid help restore electrical power to the country? If not, it's really a forced pun.
At a shopping centre you do not expect people to pay so much attention to many graphic elements ... a type solution that has a powerful message that the local/arab people can easily interpret is perfect ...
everbody knows why lebanon is OFF ... no doubt ... if someone doesnt then he/she has an awareness problem ..
simplicity of the idea doesnt undermine its communicational strength ... on the contrary, it adds to it.
Now, most of all, it is about being part of the comunication in reaching out to lebanon ...
I think it shouldnt be easily looked at or underrated for being simple.
besides, it has had other Image application, it just did not go up here ... very nice image.
We’re not underestimating its communicational strength, and I don’t think any one in the world has an awareness problem regarding what’s happening in Lebanon, I also agree that simple is beautiful, but the Idea of OFF does not relate to the word Leban, I mean its not one word and there is no word in the English or French dictionary that says LEBANOFF. I mean what different would it be if it was LIBANFALL or LIBANDOWN, I didn’t come up with any thing new, neither did the copywriter. The creativity in highlighting the word is when its only one word a noun or a verb or an adjective doesn’t matter but only one word for example LANDMINES if we highlight the word LAND and make MINES transparent then we have a point here..
HAHAHA! get it? it ends in ON so they changed it to OFF! LOL.... not.
Well, i think it is nicely and well executed.
this ad speaks to people that are in the target of being touched by such a message.
The comments i read above are not very objective.
when you want to speak to a target group you should speak their language.
so, BRAVO Sabco...
and please support lebanon and help this poor/amazing country...
i guess this ad is simple and creative enough.
it's worth commendation
who will donate after seeing this ad? its not giving any feeling to me. very much forced idea. hey guys
come on...you can do better
I guess thats the beauty of this ad. The word play is so strong that it will matter to those who care.
Besides, I think its refreshing to see a no visual ad for aid as the Tv screens and the newspapers are full of images that really gut wrench oneself. So give it to these guys, will ya!
Bia
Don´t kink that this kind of ad has to be very creative. They are seeking for some money. The message is clear and straight to the point. If you make the people think too much, especially for this particular type of ad (association, NGO)they forget what they are asked. It´s already a big effort for some to take five dollars out of their wallet...Do you really think they want brainwork in addition?...
How stupid and naive. 1st idea.
"Assume nothing, question everything."
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