Agency Network: 
June 2008

Print advertisment created by CC&E, China for Supor, within the category: House, Garden.

Advertising Agency: CC&E Advertising, Guangzhou, China
Creative Directors: Allen Chen
Art Directors: Allen Chen
Copywriters: Leo Zou, Joe He

Comments (18)

Log in or register to post comments
jazarah's picture
Activity Score 1262

nice, i like it

ahpitt's picture
Activity Score 342

Breaking smoke should make it more obvious.

JAGGY's picture
Activity Score 1382

I like only this one in the campaign.

Jaggy, MICA Ahmedabad

funky_frogii's picture
Activity Score 2538

meeeeeee this

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

sismo83's picture
Activity Score 38

aluien me la puede explicar?

-DaMontana-'s picture
Activity Score 118

si se detalla va a ver que el humo tiene una cortada,
la verdad eso pasa inadvertido para la mayoría del público,
y por otro lado, que idea tan reencauchada.


sismo83's picture
Activity Score 38

ok ok ya la vi muy de cerca

Wordnerd's picture
Activity Score 6692

i have seen this exact campaign a few years ago.. not sure i can find it though. anybody else remembers?

Boris's picture
Activity Score 98

Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a thounsand years.

sloppy4's picture
Activity Score 1494

seems like a college book idea.

Djingle's picture
Activity Score 11

Too subtle

davidsgoncalves's picture
Activity Score 19

I like the concept, like the idea of the execution, just wish they made it more obvious...I only got it after I enlarged it. You should be able to read these things fast.

TRICKY's picture
Activity Score 3954

why on earth would i cut SMOKE???????

The man who stops advertising to save money is like the man who stops the clock to save time

Texnartist's picture
Activity Score 225

My finger cuts smoke, light and when I like it first – flames.

Do you think anyone would be interested in buying them to use as knives?

••• Why Think When It's Easier To React •••

Maxxx6's picture
Activity Score 6

smoke and water is not difficult to cut.. so what's the product end benefit?

meng's picture
Activity Score 54

good idea gone bad, heh.
the cut on the smoke is not obvious enough

iT-iS-i's picture
Activity Score 1721

Stoopid. stewpid. stupid!

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Anurag Sahu's picture
Anurag Sahu
Activity Score 102

Submitted by Boris on Fri, 2008-06-13 08:53.

Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a THOUSAND years.
Yes this ad isn't obvious to its target audience.