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Comments (18)

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Highest Rated

Anurag Sahu's picture
Anurag Sahu
Activity Score 102

Submitted by Boris on Fri, 2008-06-13 08:53.

Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a THOUSAND years.
...
Yes this ad isn't obvious to its target audience.

jazarah's picture
jazarah
Activity Score 1262

nice, i like it

ahpitt's picture
ahpitt
Activity Score 342

Breaking smoke should make it more obvious.

JAGGY's picture
JAGGY
Activity Score 1382

I like only this one in the campaign.

Jaggy, MICA Ahmedabad

funky_frogii's picture
funky_frogii
Activity Score 2536

meeeeeee toooo....love this

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sismo83's picture
sismo83
Activity Score 38

aluien me la puede explicar?

-DaMontana-'s picture
-DaMontana-
Activity Score 118

si se detalla va a ver que el humo tiene una cortada,
la verdad eso pasa inadvertido para la mayoría del público,
y por otro lado, que idea tan reencauchada.

ht

sismo83's picture
sismo83
Activity Score 38

ok ok ya la vi muy de cerca

Wordnerd's picture
Wordnerd
Activity Score 6692

i have seen this exact campaign a few years ago.. not sure i can find it though. anybody else remembers?

Boris's picture
Boris
Activity Score 98

Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a thounsand years.

sloppy4's picture
sloppy4
Activity Score 1494

seems like a college book idea.

Djingle's picture
Djingle
Activity Score 11

Too subtle

davidsgoncalves's picture
davidsgoncalves
Activity Score 19

I like the concept, like the idea of the execution, just wish they made it more obvious...I only got it after I enlarged it. You should be able to read these things fast.

TRICKY's picture
TRICKY
Activity Score 3954

why on earth would i cut SMOKE???????

The man who stops advertising to save money is like the man who stops the clock to save time

Texnartist's picture
Texnartist
Activity Score 225

My finger cuts smoke, light and when I like it first – flames.

Do you think anyone would be interested in buying them to use as knives?

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Maxxx6's picture
Maxxx6
Activity Score 6

smoke and water is not difficult to cut.. so what's the product end benefit?

meng's picture
meng
Activity Score 54

good idea gone bad, heh.
the cut on the smoke is not obvious enough

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Stoopid. stewpid. stupid!

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Anurag Sahu's picture
Anurag Sahu
Activity Score 102

Submitted by Boris on Fri, 2008-06-13 08:53.

Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a THOUSAND years.
...
Yes this ad isn't obvious to its target audience.

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