Advertising Agency: CC&E Advertising, Guangzhou, China
Creative Directors: Leo Zou, Tango Wang, Allen Chen
Art Directors: Reeves lin, Allen Chen
Copywriters: Leo Zou, Tango Wang, Joe He
Submitted by -DaMontana- on Fri, 2008-06-13 09:10.
si se detalla va a ver que el humo tiene una cortada,
la verdad eso pasa inadvertido para la mayoría del público,
y por otro lado, que idea tan reencauchada.
I like the concept, like the idea of the execution, just wish they made it more obvious...I only got it after I enlarged it. You should be able to read these things fast.
Submitted by Anurag Sahu on Thu, 2008-07-10 03:03.
Submitted by Boris on Fri, 2008-06-13 08:53.
Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a THOUSAND years.
...
Yes this ad isn't obvious to its target audience.
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nice, i like it
http://jazarah.net/blog/
Breaking smoke should make it more obvious.
I like only this one in the campaign.
meeeeeee toooo....love this
love anything creative
http://addot.blogspot.com/
aluien me la puede explicar?
si se detalla va a ver que el humo tiene una cortada,
la verdad eso pasa inadvertido para la mayoría del público,
y por otro lado, que idea tan reencauchada.
http://www.flickr.com/photos/damontana/
ok ok ya la vi muy de cerca
i have seen this exact campaign a few years ago.. not sure i can find it though. anybody else remembers?
Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a thounsand years.
seems like a college book idea.
Too subtle
I like the concept, like the idea of the execution, just wish they made it more obvious...I only got it after I enlarged it. You should be able to read these things fast.
why on earth would i cut SMOKE???????
My finger cuts smoke, light and when I like it first – flames.
Do you think anyone would be interested in buying them to use as knives?
smoke and water is not difficult to cut.. so what's the product end benefit?
good idea gone bad, heh.
the cut on the smoke is not obvious enough
Stoopid. stewpid. stupid!
Add insult to injury then burn the candle at both ends.
Submitted by Boris on Fri, 2008-06-13 08:53.
Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a THOUSAND years.
...
Yes this ad isn't obvious to its target audience.
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