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18 comments

jazarah's picture
jazarah
1262 pencils

nice, i like it

ahpitt's picture
ahpitt
342 pencils

Breaking smoke should make it more obvious.

JAGGY's picture
JAGGY
1382 pencils

I like only this one in the campaign.

Jaggy, MICA Ahmedabad

funky_frogii's picture
funky_frogii
2538 pencils

meeeeeee toooo....love this

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sismo83's picture
sismo83
38 pencils

aluien me la puede explicar?

-DaMontana-'s picture
-DaMontana-
118 pencils

si se detalla va a ver que el humo tiene una cortada,
la verdad eso pasa inadvertido para la mayoría del público,
y por otro lado, que idea tan reencauchada.

ht

sismo83's picture
sismo83
38 pencils

ok ok ya la vi muy de cerca

Wordnerd's picture
Wordnerd
6662 pencils

i have seen this exact campaign a few years ago.. not sure i can find it though. anybody else remembers?

Boris's picture
Boris
98 pencils

Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a thounsand years.

sloppy4's picture
sloppy4
1496 pencils

seems like a college book idea.

Djingle's picture
Djingle
11 pencils

Too subtle

davidsgoncalves's picture
davidsgoncalves
19 pencils

I like the concept, like the idea of the execution, just wish they made it more obvious...I only got it after I enlarged it. You should be able to read these things fast.

TRICKY's picture
TRICKY
3923 pencils

why on earth would i cut SMOKE???????

The man who stops advertising to save money is like the man who stops the clock to save time

Texnartist's picture
Texnartist
223 pencils

My finger cuts smoke, light and when I like it first – flames.

Do you think anyone would be interested in buying them to use as knives?

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Maxxx6's picture
Maxxx6
6 pencils

smoke and water is not difficult to cut.. so what's the product end benefit?

meng's picture
meng
54 pencils

good idea gone bad, heh.
the cut on the smoke is not obvious enough

iT-iS-i's picture
iT-iS-i
1721 pencils

Stoopid. stewpid. stupid!

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Anurag Sahu's picture
Anurag Sahu
102 pencils

Submitted by Boris on Fri, 2008-06-13 08:53.

Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a THOUSAND years.
...
Yes this ad isn't obvious to its target audience.

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