jazarah's picture
1262 pencils

nice, i like it

ahpitt's picture
342 pencils

Breaking smoke should make it more obvious.

JAGGY's picture
1382 pencils

I like only this one in the campaign.

Jaggy, MICA Ahmedabad

funky_frogii's picture
2536 pencils

meeeeeee toooo....love this

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sismo83's picture
38 pencils

aluien me la puede explicar?

-DaMontana-'s picture
118 pencils

si se detalla va a ver que el humo tiene una cortada,
la verdad eso pasa inadvertido para la mayoría del público,
y por otro lado, que idea tan reencauchada.


sismo83's picture
38 pencils

ok ok ya la vi muy de cerca

Wordnerd's picture
6658 pencils

i have seen this exact campaign a few years ago.. not sure i can find it though. anybody else remembers?

Boris's picture
98 pencils

Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a thounsand years.

sloppy4's picture
1494 pencils

seems like a college book idea.

Djingle's picture
11 pencils

Too subtle

davidsgoncalves's picture
19 pencils

I like the concept, like the idea of the execution, just wish they made it more obvious...I only got it after I enlarged it. You should be able to read these things fast.

TRICKY's picture
3950 pencils

why on earth would i cut SMOKE???????

The man who stops advertising to save money is like the man who stops the clock to save time

Texnartist's picture
225 pencils

My finger cuts smoke, light and when I like it first – flames.

Do you think anyone would be interested in buying them to use as knives?

••• Why Think When It's Easier To React •••

Maxxx6's picture
6 pencils

smoke and water is not difficult to cut.. so what's the product end benefit?

meng's picture
54 pencils

good idea gone bad, heh.
the cut on the smoke is not obvious enough

iT-iS-i's picture
1721 pencils

Stoopid. stewpid. stupid!

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Anurag Sahu's picture
Anurag Sahu
102 pencils

Submitted by Boris on Fri, 2008-06-13 08:53.

Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a THOUSAND years.
Yes this ad isn't obvious to its target audience.

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