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Supor kitchen knife: Drop

Supor kitchen knife: Drop
Your rating: None Average: 2.2 (17 votes)

Advertising Agency: CC&E Advertising, Guangzhou, China
Creative Directors: Allen Chen
Art Directors: Allen Chen
Copywriters: Leo Zou, Joe He

24 Comments

mishkaa's picture 300 pencils

nice visual.....but one needs to press his nose to the screen to see that the drop is cut in the middle....

ahpitt's picture 350 pencils

How about turn the camera view 90 degree horizontally, otherwise it needs more time to digest the idea.

vaikunta's picture 64 pencils

this visual shows speed, not precision. am I right?

maju's picture 5 pencils

I completely agree. Before I noticed the cut, "aerodynamic?" was what I asked myself.

Marcela Cáceres's picture 112 pencils

Exactly. Scary chef...

funky_frogii's picture 2548 pencils

i have seen it long before............

love anything creative
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Infected by a virus called CREATIVE | "And ya I Love Everything"
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chengkaki's picture 4 pencils

ohhhh it's very good!!!!!!!!!!!!!!!!!!

good idea good visual!!!!!!!!!!!

very nice la^^^^^^^^^^^

sun15th's picture 14 pencils

the strongest of the campaign. Just ok!

dnguyen's picture 81 pencils

... is the drop really cut? i can't tell

Grrrr's picture 290 pencils

C'mon, the flying droplet doesn't look like that. It's not a comet and even a comet doesn't have its "tail" behind it but always in the direction of the star it circles around... This execution's flawed.

Tuyo Jydtep

Writer's picture 129 pencils

WAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

Duckman's picture 516 pencils

WHAT'S GOING ON ?????? >>>
http://adsoftheworld.com/media/print/supor_cut_anything?size=_original
Oh, they found client for idea.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

NatalieM's picture 1693 pencils

It's so subtle. Play up the slice, and it will be much easier and quicker to understand it.

theanc's picture 2697 pencils
TRICKY's picture 3932 pencils

isnt it too easy to cut a drop? if so why would i buy this knife?

The man who stops advertising to save money is like the man who stops the clock to save time

cullers's picture 334 pencils

Agreed. Plus it takes too long.

Would personally prefer the appearance of food in the ad.

AD1014's picture 307 pencils

these are great.

himanshu prabhakar's picture 474 pencils

Himanshu Prabhakar

new designer's picture 100 pencils

whats this got to do with knife?

Craziad's picture 34 pencils

I agree with mishkaa ... I couldn t see the drop cut in the middle

meng's picture 54 pencils

again? lol. cut 'em solid objects! ppl dun buy knife to cut water, smoke or light. i cant imagine what's this chef trying to prepare...

half a droplet, smoke and light...anyone?

unaquestionediali's picture 477 pencils

nice idea for a sharp knike but one thing... i've seen it before.

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in advertising SCRIPTA VOLANT
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shyaab's picture 6 pencils

i really love this idea...........

Anabel's picture 46 pencils

nice idea, badly executed.it's not clear that the drop has been cut in two. art's fault... sorry.

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