Supor kitchen knife: Drop
Advertising Agency: CC&E Advertising, Guangzhou, China
Creative Directors: Allen Chen
Art Directors: Allen Chen
Copywriters: Leo Zou, Joe He
Advertising Agency: CC&E Advertising, Guangzhou, China
Creative Directors: Allen Chen
Art Directors: Allen Chen
Copywriters: Leo Zou, Joe He
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24 Comments
nice visual.....but one needs to press his nose to the screen to see that the drop is cut in the middle....
http://maitrilanger.blogspot.com/
How about turn the camera view 90 degree horizontally, otherwise it needs more time to digest the idea.
this visual shows speed, not precision. am I right?
I completely agree. Before I noticed the cut, "aerodynamic?" was what I asked myself.
Exactly. Scary chef...
i have seen it long before............
love anything creative
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ohhhh it's very good!!!!!!!!!!!!!!!!!!
good idea good visual!!!!!!!!!!!
very nice la^^^^^^^^^^^
the strongest of the campaign. Just ok!
... is the drop really cut? i can't tell
C'mon, the flying droplet doesn't look like that. It's not a comet and even a comet doesn't have its "tail" behind it but always in the direction of the star it circles around... This execution's flawed.
Tuyo Jydtep
WAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
WHAT'S GOING ON ?????? >>>
http://adsoftheworld.com/media/print/supor_cut_anything?size=_original
Oh, they found client for idea.
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Trifles make perfection, and perfection is no trifle.
It's so subtle. Play up the slice, and it will be much easier and quicker to understand it.
-Natalie
http://www.nataliemarion.com
Bad.
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isnt it too easy to cut a drop? if so why would i buy this knife?
The man who stops advertising to save money is like the man who stops the clock to save time
Agreed. Plus it takes too long.
Would personally prefer the appearance of food in the ad.
these are great.
Himanshu Prabhakar
whats this got to do with knife?
I agree with mishkaa ... I couldn t see the drop cut in the middle
again? lol. cut 'em solid objects! ppl dun buy knife to cut water, smoke or light. i cant imagine what's this chef trying to prepare...
half a droplet, smoke and light...anyone?
nice idea for a sharp knike but one thing... i've seen it before.
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in advertising SCRIPTA VOLANT
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i really love this idea...........
nice idea, badly executed.it's not clear that the drop has been cut in two. art's fault... sorry.