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mishkaa's picture
296 pencils

nice visual.....but one needs to press his nose to the screen to see that the drop is cut in the middle....

ahpitt's picture
342 pencils

How about turn the camera view 90 degree horizontally, otherwise it needs more time to digest the idea.

vaikunta's picture
64 pencils

this visual shows speed, not precision. am I right?

maju's picture
5 pencils

I completely agree. Before I noticed the cut, "aerodynamic?" was what I asked myself.

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

Exactly. Scary chef...

funky_frogii's picture
2538 pencils

i have seen it long before............

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

chengkaki's picture
4 pencils

ohhhh it's very good!!!!!!!!!!!!!!!!!!

good idea good visual!!!!!!!!!!!

very nice la^^^^^^^^^^^

sun15th's picture
14 pencils

the strongest of the campaign. Just ok!

dnguyen's picture
81 pencils

... is the drop really cut? i can't tell

Grrrr's picture
1951 pencils

C'mon, the flying droplet doesn't look like that. It's not a comet and even a comet doesn't have its "tail" behind it but always in the direction of the star it circles around... This execution's flawed.

Writer's picture
129 pencils


Duckman's picture
520 pencils

WHAT'S GOING ON ?????? >>>
Oh, they found client for idea.

Trifles make perfection, and perfection is no trifle.

NatalieM's picture
1687 pencils

It's so subtle. Play up the slice, and it will be much easier and quicker to understand it.

TRICKY's picture
3935 pencils

isnt it too easy to cut a drop? if so why would i buy this knife?

The man who stops advertising to save money is like the man who stops the clock to save time

cullers's picture
332 pencils

Agreed. Plus it takes too long.

Would personally prefer the appearance of food in the ad.

AD1014's picture
307 pencils

these are great.

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

Himanshu Prabhakar

new designer's picture
new designer
98 pencils

whats this got to do with knife?

Craziad's picture
32 pencils

I agree with mishkaa ... I couldn t see the drop cut in the middle

meng's picture
54 pencils

again? lol. cut 'em solid objects! ppl dun buy knife to cut water, smoke or light. i cant imagine what's this chef trying to prepare...

half a droplet, smoke and light...anyone?

unaquestionediali's picture
481 pencils

nice idea for a sharp knike but one thing... i've seen it before.

shyaab's picture
8 pencils

i really love this idea...........

Anabel's picture
46 pencils

nice idea, badly's not clear that the drop has been cut in two. art's fault... sorry.

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