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Drop

Agency: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by CC&E, China for Supor, within the category: House, Garden.

Advertising Agency: CC&E Advertising, Guangzhou, China
Creative Directors: Allen Chen
Art Directors: Allen Chen
Copywriters: Leo Zou, Joe He

Comments (24)

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Highest Rated

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

Exactly. Scary chef...

mishkaa's picture
mishkaa
Activity Score 296

nice visual.....but one needs to press his nose to the screen to see that the drop is cut in the middle....

ahpitt's picture
ahpitt
Activity Score 342

How about turn the camera view 90 degree horizontally, otherwise it needs more time to digest the idea.

vaikunta's picture
vaikunta
Activity Score 64

this visual shows speed, not precision. am I right?

maju's picture
maju
Activity Score 5

I completely agree. Before I noticed the cut, "aerodynamic?" was what I asked myself.

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

Exactly. Scary chef...

funky_frogii's picture
funky_frogii
Activity Score 2538

i have seen it long before............

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

chengkaki's picture
chengkaki
Activity Score 4

ohhhh it's very good!!!!!!!!!!!!!!!!!!

good idea good visual!!!!!!!!!!!

very nice la^^^^^^^^^^^

sun15th's picture
sun15th
Activity Score 14

the strongest of the campaign. Just ok!

dnguyen's picture
dnguyen
Activity Score 81

... is the drop really cut? i can't tell

Grrrr's picture
Grrrr
Activity Score 1961

C'mon, the flying droplet doesn't look like that. It's not a comet and even a comet doesn't have its "tail" behind it but always in the direction of the star it circles around... This execution's flawed.

Writer's picture
Writer
Activity Score 129

WAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

Duckman's picture
Duckman
Activity Score 520

WHAT'S GOING ON ?????? >>>
http://adsoftheworld.com/media/print/supor_cut_anything?size=_original
Oh, they found client for idea.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

NatalieM's picture
NatalieM
Activity Score 1685

It's so subtle. Play up the slice, and it will be much easier and quicker to understand it.

TRICKY's picture
TRICKY
Activity Score 3954

isnt it too easy to cut a drop? if so why would i buy this knife?

The man who stops advertising to save money is like the man who stops the clock to save time

cullers's picture
cullers
Activity Score 332

Agreed. Plus it takes too long.

Would personally prefer the appearance of food in the ad.

AD1014's picture
AD1014
Activity Score 307

these are great.

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

Himanshu Prabhakar

new designer's picture
new designer
Activity Score 98

whats this got to do with knife?

Craziad's picture
Craziad
Activity Score 32

I agree with mishkaa ... I couldn t see the drop cut in the middle

meng's picture
meng
Activity Score 54

again? lol. cut 'em solid objects! ppl dun buy knife to cut water, smoke or light. i cant imagine what's this chef trying to prepare...

half a droplet, smoke and light...anyone?

unaquestionediali's picture
unaquestionediali
Activity Score 484

nice idea for a sharp knike but one thing... i've seen it before.

shyaab's picture
shyaab
Activity Score 8

i really love this idea...........

Anabel's picture
Anabel
Activity Score 46

nice idea, badly executed.it's not clear that the drop has been cut in two. art's fault... sorry.

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