Comments (24)

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Highest Rated

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

Exactly. Scary chef...

mishkaa's picture
Activity Score 296

nice visual.....but one needs to press his nose to the screen to see that the drop is cut in the middle....

ahpitt's picture
Activity Score 342

How about turn the camera view 90 degree horizontally, otherwise it needs more time to digest the idea.

vaikunta's picture
Activity Score 64

this visual shows speed, not precision. am I right?

maju's picture
Activity Score 5

I completely agree. Before I noticed the cut, "aerodynamic?" was what I asked myself.

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

Exactly. Scary chef...

funky_frogii's picture
Activity Score 2536

i have seen it long before............

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

chengkaki's picture
Activity Score 4

ohhhh it's very good!!!!!!!!!!!!!!!!!!

good idea good visual!!!!!!!!!!!

very nice la^^^^^^^^^^^

sun15th's picture
Activity Score 14

the strongest of the campaign. Just ok!

dnguyen's picture
Activity Score 81

... is the drop really cut? i can't tell

Grrrr's picture
Activity Score 1961

C'mon, the flying droplet doesn't look like that. It's not a comet and even a comet doesn't have its "tail" behind it but always in the direction of the star it circles around... This execution's flawed.

Writer's picture
Activity Score 129


Duckman's picture
Activity Score 520

WHAT'S GOING ON ?????? >>>
Oh, they found client for idea.

Trifles make perfection, and perfection is no trifle.

NatalieM's picture
Activity Score 1685

It's so subtle. Play up the slice, and it will be much easier and quicker to understand it.

TRICKY's picture
Activity Score 3954

isnt it too easy to cut a drop? if so why would i buy this knife?

The man who stops advertising to save money is like the man who stops the clock to save time

cullers's picture
Activity Score 332

Agreed. Plus it takes too long.

Would personally prefer the appearance of food in the ad.

AD1014's picture
Activity Score 307

these are great.

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

Himanshu Prabhakar

new designer's picture
new designer
Activity Score 98

whats this got to do with knife?

Craziad's picture
Activity Score 32

I agree with mishkaa ... I couldn t see the drop cut in the middle

meng's picture
Activity Score 54

again? lol. cut 'em solid objects! ppl dun buy knife to cut water, smoke or light. i cant imagine what's this chef trying to prepare...

half a droplet, smoke and light...anyone?

unaquestionediali's picture
Activity Score 484

nice idea for a sharp knike but one thing... i've seen it before.

shyaab's picture
Activity Score 8

i really love this idea...........

Anabel's picture
Activity Score 46

nice idea, badly's not clear that the drop has been cut in two. art's fault... sorry.