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Published/Aired: 
December 2009
Description: 

Rinse-free hand cleansing gel

Advertising Agency: Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative Director: Nadav Pressman
Art Director: Carmit Ken-Dror
Copywriter: Oren Shakaroff, Ran Zalah
Photographer: Gettyimages
Account Manager: Idit Zuckerman
Account Suervisor: Ruti Israel
Account Supervisor: Shani Shaul
Agency Producer: Gali Shtarkman

Comments (21)

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Highest Rated

Viranica's picture
Viranica
Activity Score 230

so scam

rehpani's picture
rehpani
Activity Score 312

THIS IS AWESOME!!!
CONGRATS!!!

gmint7's picture
gmint7
Activity Score 2683

nice : )

:::J:::

xcreativity's picture
xcreativity
Activity Score 2374

ahah good one!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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everartz's picture
everartz
Activity Score 7609

yep.. its nice but there was no need for the vase as it distracts a bit..

| Everartz |

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I get it, but there is no surprise or delight.

satrianee's picture
satrianee
Activity Score 3748

That sink seems floating.

Guess what? If I won't use the sink for washing up, why it is even there? Perhaps it may be left as it is (with the fittings) by something telling us it's not been used for a while.

This way it makes you think "good idea" at first, and comes "err, maybe not that good" accordingly.

hilazon's picture
hilazon
Activity Score 150

not surprising, but why did they leave the sink? For what use?
Too bad they didn't think a step further...

gmint7's picture
gmint7
Activity Score 2683

cuz if there is no sink , it might just look like a countertop>?

:::J:::

Hibon's picture
Hibon
Activity Score 3736

Agree... boring.

Simple ideas are the best !

cruzialx's picture
cruzialx
Activity Score 194

cool...copy and the image worked

kripaakar's picture
kripaakar
Activity Score 522

not so good illustration

kalpesh78's picture
kalpesh78
Activity Score 2578

Lots of similar ideas floating around. Nothing fresh about it.

ideas....30 minutes nahi toh free.

Brain-Art's picture
Brain-Art
Activity Score 1101

ok

silvi's picture
silvi
Activity Score 4172

A little boring but creative idea

gmint7's picture
gmint7
Activity Score 2683

visually boring to be exact.

:::J:::

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Agree, boring

crazy trayzee's picture
crazy trayzee
Activity Score 28

straight to the point!

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Brilliant!

Well done...

Now that's what I'm talking about...

I wish I had done that...

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

nice!

Corbeen's picture
Corbeen
Activity Score 1093

so i have the cleaning gel and i will not use water anymore. but i will keep the sink for some reason...... maybe one day someone will make an ad for this gel that I am using.
what u wanna say?

Viranica's picture
Viranica
Activity Score 230

so scam

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