Advertisement

Scale

Agency Network: 
Published/Aired: 
January 2011
Description: 

Print advertisment created by Saatchi & Saatchi, Israel for Superpharm Life, within the category: Electronics, Technology.

Extremely accurate digital weighing scale.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Creative team: Noam Laist, Aia Bechor
Producer: Odelia Nachmias
Account Supervisor: Ruti Israel
Account Executive: Yael Sulzbacher
Photographer: Menachem Reiss
Photoshop: Eyal Orlee

Comments (24)

Log in or register to post comments
ortizon's picture
ortizon
Activity Score 74

Simple and smart. I like it.

Jasperafi's picture
Jasperafi
Activity Score 21

Coooool!

Yazmin's picture
Yazmin
Activity Score 2001

Nice and simple, gets the point across.

Rt's picture
Rt
Activity Score 54

bullseye! very nice ad!

luispiter's picture
luispiter
Activity Score 2756

jajajaja is simple... is increible

kleenex's picture
kleenex
Activity Score 49494

simple, but I guess it works.

daloprete's picture
daloprete
Activity Score 50

nice, very simple

Billoughsby's picture
Billoughsby
Activity Score 5144

Sensitive scale, yes. Accurate scale, though? I guess I don't see that from this cute little ad.

That's it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Weighs air to an accuracy of .2 kilos, yes folks that's right. TWO HUNDRED GRAMS this little medical device can weigh without blinking. That's your average tumour right there am I RIGHT? What am I asking for this modern miracle? 6.458 apples? 4.28905 medium oranges NO !

"Just send two full bags of Medical Gullibility and we'll ship your scales with a *free surgeon's mask* or stethescope for orders more than 100 units. And don't forget to breathe!!"

copycopycopy's picture
copycopycopy
Activity Score 148

hahaha.. awesome!!

suresh90's picture
suresh90
Activity Score 620

awesome stuff :)

Manus_Arriba's picture
Manus_Arriba
Activity Score 111

i like it, it's very simple!

www.twitter.com/Manus_Arriba

robert saravanan's picture
robert saravanan
Activity Score 32

Precise

Sdb's picture
Sdb
Activity Score 1362

Could have used some elements than the inhale exhale thing.. the fun is partially lost when the inhale exhale thing comes.

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
Activity Score 78

i agree...........to extremely exagarate the benefit. they cudv used better comparisons

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
Activity Score 78

i agree. they cudv exagarated the benefit with better comparisons. and mocked the ordinary scale...... but point is put across very clearly non tthe less

samaras.'s picture
samaras.
Activity Score 14

Simple ideas work the best!

Glut's picture
Glut
Activity Score 3935

good idea, too explain. perhaps with other art it would be better

mikka's picture
mikka
Activity Score 2

something about it

jackblack's picture
jackblack
Activity Score 2357

Really?

pitted prunes's picture
pitted prunes
Activity Score 216

Agree with Sdb.. too many things to look out for.. weight, weighing scale, inhale/exhale, tagline, logo..

Lazarus's picture
Lazarus
Activity Score 1536

Not.

chanderjoshi's picture
chanderjoshi
Activity Score 153

very old funda but its good!!

Jerin.John's picture
Jerin.John
Activity Score 8

Very nice.

Advertisement