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Published/Aired: 
January 2011
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Description: 

Extremely accurate digital weighing scale.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Creative team: Noam Laist, Aia Bechor
Producer: Odelia Nachmias
Account Supervisor: Ruti Israel
Account Executive: Yael Sulzbacher
Photographer: Menachem Reiss
Photoshop: Eyal Orlee

Comments (24)

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Highest Rated

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 Activity Scores

i agree. they cudv exagarated the benefit with better comparisons. and mocked the ordinary scale...... but point is put across very clearly non tthe less

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