Superpharm Life: Scale

Extremely accurate digital weighing scale.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Creative team: Noam Laist, Aia Bechor
Producer: Odelia Nachmias
Account Supervisor: Ruti Israel
Account Executive: Yael Sulzbacher
Photographer: Menachem Reiss
Photoshop: Eyal Orlee

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24 comments

76 pencils

ortizonTuesday, January 11, 2011 - 10:55

Simple and smart. I like it.

15 pencils

JasperafiTuesday, January 11, 2011 - 11:44

Coooool!

2001 pencils

YazminTuesday, January 11, 2011 - 11:51

Nice and simple, gets the point across.

56 pencils

RtTuesday, January 11, 2011 - 12:06

bullseye! very nice ad!

2752 pencils

barcreativo.comTuesday, January 11, 2011 - 12:11

jajajaja is simple... is increible

www.barcreativo.com

15760 pencils

kleenexTuesday, January 11, 2011 - 13:05

simple, but I guess it works.

50 pencils

dalopreteTuesday, January 11, 2011 - 15:16

nice, very simple

5103 pencils

BilloughsbyTuesday, January 11, 2011 - 16:44

Sensitive scale, yes. Accurate scale, though? I guess I don't see that from this cute little ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

4317 pencils

CuriousPencilSunday, January 16, 2011 - 09:14

"Weighs air to an accuracy of .2 kilos, yes folks that's right. TWO HUNDRED GRAMS this little medical device can weigh without blinking. That's your average tumour right there am I RIGHT? What am I asking for this modern miracle? 6.458 apples? 4.28905 medium oranges NO !

"Just send two full bags of Medical Gullibility and we'll ship your scales with a *free surgeon's mask* or stethescope for orders more than 100 units. And don't forget to breathe!!"

146 pencils

copycopycopyWednesday, January 12, 2011 - 00:34

hahaha.. awesome!!

584 pencils

sureshbabuWednesday, January 12, 2011 - 00:48

awesome stuff :)

www.creativevideoads.blogspot.com

113 pencils

Manus_ArribaWednesday, January 12, 2011 - 01:19

i like it, it's very simple!

www.twitter.com/Manus_Arriba

32 pencils

robert saravananWednesday, January 12, 2011 - 02:13

Precise

1374 pencils

SdbWednesday, January 12, 2011 - 03:19

Could have used some elements than the inhale exhale thing.. the fun is partially lost when the inhale exhale thing comes.

78 pencils

Itumeleng _obse...Friday, January 21, 2011 - 01:13

i agree...........to extremely exagarate the benefit. they cudv used better comparisons

78 pencils

Itumeleng _obse...Friday, January 21, 2011 - 01:15

i agree. they cudv exagarated the benefit with better comparisons. and mocked the ordinary scale...... but point is put across very clearly non tthe less

14 pencils

samaras.Wednesday, January 12, 2011 - 11:33

Simple ideas work the best!

4083 pencils

GlutWednesday, January 12, 2011 - 14:13

good idea, too explain. perhaps with other art it would be better

2 pencils

mikkaWednesday, January 12, 2011 - 16:21

something about it

1822 pencils

jackblackWednesday, January 12, 2011 - 18:38

Really?

218 pencils

pitted prunesWednesday, January 12, 2011 - 21:24

Agree with Sdb.. too many things to look out for.. weight, weighing scale, inhale/exhale, tagline, logo..

1392 pencils

LazarusSunday, January 16, 2011 - 00:45

Not.

153 pencils

chanderjoshiMonday, January 17, 2011 - 04:41

very old funda but its good!!

8 pencils

Jerin.JohnThursday, January 20, 2011 - 05:43

Very nice.

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