Superpharm Life: Scale
Extremely accurate digital weighing scale.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Creative team: Noam Laist, Aia Bechor
Producer: Odelia Nachmias
Account Supervisor: Ruti Israel
Account Executive: Yael Sulzbacher
Photographer: Menachem Reiss
Photoshop: Eyal Orlee


24 comments
Simple and smart. I like it.
Coooool!
Nice and simple, gets the point across.
bullseye! very nice ad!
jajajaja is simple... is increible
www.barcreativo.com
simple, but I guess it works.
nice, very simple
Sensitive scale, yes. Accurate scale, though? I guess I don't see that from this cute little ad.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
"Weighs air to an accuracy of .2 kilos, yes folks that's right. TWO HUNDRED GRAMS this little medical device can weigh without blinking. That's your average tumour right there am I RIGHT? What am I asking for this modern miracle? 6.458 apples? 4.28905 medium oranges NO !
"Just send two full bags of Medical Gullibility and we'll ship your scales with a *free surgeon's mask* or stethescope for orders more than 100 units. And don't forget to breathe!!"
hahaha.. awesome!!
awesome stuff :)
www.creativevideoads.blogspot.com
i like it, it's very simple!
www.twitter.com/Manus_Arriba
Precise
Could have used some elements than the inhale exhale thing.. the fun is partially lost when the inhale exhale thing comes.
i agree...........to extremely exagarate the benefit. they cudv used better comparisons
i agree. they cudv exagarated the benefit with better comparisons. and mocked the ordinary scale...... but point is put across very clearly non tthe less
Simple ideas work the best!
good idea, too explain. perhaps with other art it would be better
something about it
Really?
Agree with Sdb.. too many things to look out for.. weight, weighing scale, inhale/exhale, tagline, logo..
Not.
very old funda but its good!!
Very nice.