July 2006

Use this as a background for "I'm at the supermarket" video calls.
Video call backgrounds. Use them when you're somewhere you shouldn't be.

Advertising Agency: GENERATOR, Auckland and Y&R NEW ZEALAND, Auckland
Creative Director: Tony Bradbourne
Copywriter: Steve Mccabe
Art Director: Tony Bradbourne

Comments (6)

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Mo's picture
Activity Score 648

Guests...these were placed in/outside Bars. And it is really a funny and smart ambient outdoor. No wonder it won a Lion this year. Like it a lot.

ivan's picture

It's interactive and makes you smile. Good work.

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

these are great.

you don't need good copy for good ambient (opinion of an AD for sure) and who cares about the traffic sounds, no one is actually going to use them, they just convey the feature in a new, exciting, and noticable way.

hats off

ivan's picture

True. Nobody will actually use them. It's just a gimmick. Well said. I still love the idea.

writergeekdez's picture
Activity Score 255

It's better than the many strip clubs I've seen with names like:

The Board Room
The Office
The Meeting Hall

If you laugh, bravo. If you use 'em, I hope you get caught!

Joe Harris's picture
Joe Harris
Activity Score 176

they were real. I saw a bunch in auckland when i was there.