The film Superman Returns premiered exclusively at UGC Cinemas Antwerp. Superman had arrived and left his marks everywhere. All over town light poles and traffic signs were knotted. No one could visit Antwerp without noticing.
Client: UGC Antwerp
Agency: 10 advertising
Planner: Denis Ghys
Creative Team: Heidi Vandamme & Sébastien Van Reet
Project Manager: Greet De Wilde