Superman Returns: Lamp posts
The film Superman Returns premiered exclusively at UGC Cinemas Antwerp. Superman had arrived and left his marks everywhere. All over town light poles and traffic signs were knotted. No one could visit Antwerp without noticing.
Client: UGC Antwerp
Agency: 10 advertising
Planner: Denis Ghys
Creative Team: Heidi Vandamme & Sébastien Van Reet
Project Manager: Greet De Wilde
23 Comments
i saw this one for a gym
?????
someone enlighten me please
Superman returns and destroys stuff.
Simply awesome.
This is a good ambient with good P shop. I would like to see it more form fitting rather than surrounded by white poster. Nice job.
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I agree with Ivan.
Why Superman would do that? he fights against the evil,
kick ass to the bad guys, save granies and kids, and he will save the world. like all heros.
its right to show how strong Mr. Superman is,
but thats not the character of this Marvel figure (or DC).
So, nice idea, the message maybe work, but better for a gym, energy drink or whatever in this direction.
dude, he just lost his whole planet, his family, his girlfriend and his stepdad... how would you feel??? (plus he is a dc character).
would be so much cooler if it was done in real life... making 'em twisted lampposts...
but it wouldn't be economical. :)
publicis frankfurt did the same thing for fitness company a couple of years before.
Some of you fellers have made it a habit to overanalize and find negatives (even if there are none) in any work you come across. That way you can find 50 things odd and wrong and pointless about/in "I never read the economist" ad. But no matter how hard you try a good piece of work remains a good piece of work. You fellers are like a crazy shooter who sees everything but the target.
the worst ad I've seen this month. WORST!!!
Can you people please sign up? Everyone who leaves negative posts is almost always a guest. I agree with the relevance of why superman would do this, but it is more the fact that he can.
I don't know how many Lions or pencils you have sitting on your desks, but I have none – which is why I follow sites like Ivan's. TO LEARN.
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brandon
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brandon
www.brandonknowlden.com
Don't worry. you'll get your share of lions. Keep learning. Yes, it IS about the fact that he CAN.
Yes I agree. I also saw this add for a gym in berlin 4 or 5 years ago. for a gym its almost true, but not for superman (uaahhhhhh).
Bad advertising..shame on you folks…
why would superman bend our lamp post?!!! what have my townspeople done to face supe's wrath
unless... superman has become a street / urban artist!!!
what ever it might be, it attracts attention. job done.
I'm pretty sure Superman has bent things around bad guys. Yet I've never seen him criticized for destroying public property. Huh.
A lot of over thinking being posted here. Whitespace nailed it. Didn't have to be a poster. Could've gone one extra step. For example, find things around the city that have already been damaged and imply it was a result of superhuman strength. Or find shit that could be interpretted as a result of villans. First thoughts... pls don't shoot me down... I'm not made of steel (I'm in advertising)
Shame it's been done.
mega!!! well done
hey i guess d bent lamp-post would b d coolest thing in any city ..;~
...superman has done a great job...
AJ
neeeeeeeerds
neeeeeeerds