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Superman

Published/Aired: 
November 2007
Description: 

Any old clothes will do.
You wouldn't be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.

Advertising Agency: Lobedu Leo Burnett, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Copywriter: Angela Collins
Art Director: Yvonne Hall
Photographer: Clive Stewart

Comments (19)

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Highest Rated

hbhagat's picture
hbhagat
Activity Score 26

Harikrishna Bhagat

So what if it's done...it's a cool..simple and effective communication....! CHEERS!!

Harikrishna Bhagat

Luz Valdez's picture
Luz Valdez
Activity Score 64

Congratulations ....

thirty6chambers's picture
thirty6chambers
Activity Score 1464

it's been done. the old nice grandma looking lady in a metal band shirt comes to mind. forgot who did it and when/

cozz20_1's picture
cozz20_1
Activity Score 87

find out who did it and when.

jonybeta's picture
jonybeta
Activity Score 364

I like it a lot!
Clever and simple.
http://micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

whynot's picture
whynot
Activity Score 17

Its very nice, simple and concise!

Shaulmv's picture
Shaulmv
Activity Score 14

It communicates... Wonderful!

cali coo's picture
cali coo
Activity Score 24

relax. its been done in romania. it won awards. its ok.

drunk dave's picture
drunk dave
Activity Score 1066

Came out at the same time, and this campaign won a lot more awards - art direction sets apart.

Mr.lonely's picture
Mr.lonely
Activity Score 8

nice work

bullzeye's picture
bullzeye
Activity Score 252

straight to the point! too gud

CreepingFeature's picture
CreepingFeature
Activity Score 244

Supertramp are contacting their lawyers.

benjaminbrown's picture
benjaminbrown
Activity Score 439

I find these vaguely patronizing, and just slightly degrading.

I don't think you need to humiliate a subject to highlight it do you?

Kateter's picture
Kateter
Activity Score 2029

agree totally. especially this line is degrading:

"You wouldn't be caught dead in them but, for a homeless person..."
well, obviously it's OK for a homeless person to be found dead in.

justpassingby's picture
justpassingby
Activity Score 1368

i agree too, this execution is too much. The bride is great but not this.

ilovegreatads's picture
ilovegreatads
Activity Score 312

benjaminbrown said it right. patronising stuff, exploits the abject misery of the less fortunate to wangle ad awards.

oedipus's picture
oedipus
Activity Score 36

so it has its rough edges but lets agree on one thing, it's a good ad save for the tone of the copy- a bit abbrasive. keep it up!

trans galactic's picture
trans galactic
Activity Score 85

Nice!...........

Mr.Top's picture
Mr.Top
Activity Score 728

This is The COOL SHIT!!! I LOVE IT.

hbhagat's picture
hbhagat
Activity Score 26

Harikrishna Bhagat

So what if it's done...it's a cool..simple and effective communication....! CHEERS!!

Harikrishna Bhagat

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