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Superhero

Published/Aired: 
March 2007
Description: 

Your engine's superhero.
A Wix filter can increase an engine's life 20 times longer than the leading brand. In simpler terms, it will save its life. No wonder engines love them. Where it counts.

Advertising Agency: Wray Ward Laseter, Charlotte NC, USA
Creative Director: John Roberts
Art Director: Rusty Williams
Copywriter: Scott Ellmaker
Photographer / Illustrator: Mind's Eye

Comments (5)

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Highest Rated

botezatu's picture
botezatu
Activity Score 36

not only it stinks but "WIX" is missing from their tag line in this ad.

purplesimon's picture
purplesimon
Activity Score 473

The copy stinks.

Apart from that I like it.

brain123's picture
brain123
Activity Score 830

I agree.

otto54's picture
otto54
Activity Score 381

absolutely agree....

jungleraven's picture
jungleraven
Activity Score 291

true...

botezatu's picture
botezatu
Activity Score 36

not only it stinks but "WIX" is missing from their tag line in this ad.

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