Agency Network: 
November 2009

Print advertisment created by DDB, New Zealand for Superette, within the category: Fashion.

Be caught dead in it.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: James Conner
Photographer: Charles Howells
Copywriter: Christie Cooper
Account Director: Jenny Travers
Account Executive: Mikey Richardson

Comments (14)

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Guest's picture

horrible !!

luckyzebra's picture
Activity Score 93

kinda sick... but i like it!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

it's just great as a concept and visualisation, I loooove it ;p

but i really wonder if this will lead to sales ;p

btw, how do you get clients to approve this? damn..

Guest's picture

i don't think that a clothing brand want to see their product pierced

mikeelrapido's picture
Activity Score 1929

???? OMG, that's hardcore..


silvi's picture
Activity Score 4172

Open mind clients. I love it.

J Designer's picture
J Designer
Activity Score 2420

This dose not make me want to buy there clothes.
And I'm from New Zealand - and it is a very small place - if these ad's were real they would have made it onto the news by I think these are fakes.

Guest's picture

Was she sacrificed or something?

AmOgodzzz's picture
Activity Score 826

Really, a pun? Lazy. I'm sure an ad of a dead girl impaled on a fence would totally make others want to shop there. Gross.

Guest's picture

Hey J Designer. I work at DDB. These ads only started running at the weekend so calm down. You'll see them as street posters everywhere and in the Herald Viva and outside 277 in Newmarket as billboards. They ain't fake and the client is stoked!

J Designer's picture
J Designer
Activity Score 2420

Oh awesome, glad there not fakes. And I should say I like the photography and editing. But the idea is too morbid for my taste...but that’s not to say that their target audience won’t like it.

Guest's picture

How is this a pun AmOgodzz?

A pun uses a word or sentence that sounds similar or the same but has a different meaning. Not sure how that is relevant but maybe you know more about puns than the rest of us...

I think it's great by the way.

rolling.stone's picture
Activity Score 2741

nice photography


~ Quite obviously, I have gathered no moss ! ~

frcxshw's picture
Activity Score 87

Pretty cool morbid and dark series. I guess dead is the new black.