Superette: Elevator

Be caught dead in it.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: James Conner
Photographer: Charles Howells
Copywriter: Christie Cooper
Account Director: Jenny Travers
Account Executive: Mikey Richardson


Guest's picture

I like the idea the first time I saw it. That was about 10 years ago.

Juan Cabral's picture
Juan Cabral
709 pencils

Guys, making creative things for fashion is hard, so let´s recognize this is good.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

why is it good?

royschellekens's picture
390 pencils

Totally agree on what you say about fashion ads. Most often there is a minor idea with a major execution. But this ad doesn't make me want to buy their clothes. Not even close!

This one is!

Hate advertising? Make better ads.

silvi's picture
4172 pencils

I actually like it very much.

Guest's picture

Really? These ones are far better.
More striking photography, better art direction, a nice line and most of all an idea...

Davosk's picture
4815 pencils

Push it further by having the dog lick up the blood. Great shots.

Guest's picture

could be for any fashion brand. doesn't make me like this brand more. 3/10 nice shots though.

Guest's picture

could the dog be a symbol of something?

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