SuperBonder: Black Vase

Advertising Agency: DDB, Santiago, Chile
Excecutive Creative Directors: Matias Lecaros, Simón Subercaseaux
Creative Director: Eddy Fernandez
Art Directors: Tomás Garín, Matías Lecaros
Copywriters: Felipe Ararya, Felipe Hernandez
Illustrators: Amazing, Leo Gallardo, Gonzalo Arevalo
Photographer: Amazing

April 2011


Davai's picture
618 pencils

Nice idea. The art direction could have been better.

miko1aj's picture
3086 pencils

what exactly could have been better in this art direction? I ask because your comment could have been better as well.

Davai's picture
618 pencils

haha. Ok, this looks too much like a show house, or an empty museum. Capito ?

pez's picture
1802 pencils

I think art direction is good, looks like a decoration magazine photo. The only detail I can say something about is that they place the same Helmut Newton's book, in both photos...

miko1aj's picture
3086 pencils

yeah. capito, but do not agree. I think they tried to keep it as clean as possible. It's VERY sophisticated idea. Besides this, your comment touches more stylization area than art direction meaning the mood of the picture. But ok. I agree that some carpet would make this room more "dwelled".

picopalqlea's picture
999 pencils

sorry but i dont get it.
so Bonder doesn't repair things now, it makes them turn into a slinky toy?

NataliaLima's picture
1380 pencils

The idea is that if your vase breaks, using superbonder will make it bounce right back to normal.
Don't be so literal here. Look up some other campaigns from SuperBonder so you know what I mean.

Boxey's picture
8881 pencils

Don't get it.

Carlos Aledo's picture
Carlos Aledo
63 pencils

Interestig the detail of Helmut Newton photography books :)

Glut's picture
3937 pencils

excellent, although i will like to see another executions besides vases.

shawnbarrytoronto's picture
30 pencils

Don't get it.

atb2005's picture
13561 pencils

I had to google this product to understand the ad. Apparently SuperBonder is an adhesive that bonds metals, alloys, plastics, glass, ceramics and rubber - together or in combination (hence, the vase here is "bonding" with the floor). Nice ad, but a bit confusing unless you are already familiar with this product.

Prof's picture
1449 pencils

you gotta be kidding me...

you googled a superglue?

Quite really.

atb2005's picture
13561 pencils

I am not the only one who didn't get it. It happens to you often too, right?

kleenex's picture
40296 pencils

I say the other image looks better.

bakamono's picture
1002 pencils

this is just bad, I get what they are going for but it is still bad. I like the vase, might be a product idea in there ;0

because therefore it is

Sarah Riso's picture
Sarah Riso
10 pencils

It's very, very, very nice.

theghoul's picture
32 pencils

Not good. Only works with vases.

mangodebango's picture
19 pencils

Wow... 2 copywriters on this and no copy to be seen anywhere.

A few words may have helped clear up the confusion.

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