Advertisement

Comments (59)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

they all have a point, the object must break first. The glue won´t stop it from breaking.

federo's picture
federo
Activity Score 781

great

Guest's picture
Guest

done

Barkach's picture
Barkach
Activity Score 200

done? where?

    mitchelle2child's picture
    mitchelle2child
    Activity Score 87

    Good Thinking

    Guest's picture
    Guest

    Cannes!
    Trust me.

    Guest's picture
    Guest

    Trust ME, there is a problem with the logic. How does glue PREVENT something from breaking?

    sneakyhands's picture
    sneakyhands
    Activity Score 1857

    good point. they seem to be going for the LIKE IT NEVER HAPPENED angle, but the executions are leaning more towards the PREVENTION side. honestly, it just feels like award fodder -- the same formulaic "award winning" style of the past decade. do consumers really respond to ad-porn?

    wildbore's picture
    wildbore
    Activity Score 749

    yes!

    Wordnerd's picture
    Wordnerd
    Activity Score 6692

    you are so right, dude. 'like it never happened' would have been the perfect line! i think then it would even work for consumers. now it's just wrong

    gmint7's picture
    gmint7
    Activity Score 2683

    :::J:::

    Wordnerd's picture
    Wordnerd
    Activity Score 6692

    Yes, that's what i meant. too bad

    eldeadevis's picture
    eldeadevis
    Activity Score 306

    Agreed! this campaign is wrong. The figure WILL break first, and then the product may act.

    Saadi's picture
    Saadi
    Activity Score 53

    LOVE IT!

    corndogfuneral's picture
    corndogfuneral
    Activity Score 1053

    Nice. Still a mixed message but nice.

    Guest's picture
    Guest

    bueno eh!!!!

    Tonits's picture
    Tonits
    Activity Score 349

    No me gusta mucho...

    Guest's picture
    Guest

    este es el que más me gusta! buena daniel!

    dsklan's picture
    dsklan
    Activity Score 1926

    ad is shit, but the packshot is really cool!
    10pts for the packshot

    Guest's picture
    Guest

    Bellissima!!!

    loader's picture
    loader
    Activity Score 1146
    regrat's picture
    regrat
    Activity Score 304

    that is wat i was tlaking about.

    čeprav nima artistične vrednosti pejnterja :-)

    ---
    I would never promote Coca Cola.

    Ed Mintone's picture
    Ed Mintone
    Activity Score 585

    And the line helped

    elnietodeNicho's picture
    elnietodeNicho
    Activity Score 360

    This one was better just for the line.

    "two more points, i'm a rich guy"

    regrat's picture
    regrat
    Activity Score 304

    this really reminds me on a thing from the exebition, will find it.

    but apart from that, it is wery nice!

    ---
    I would never promote Coca Cola.

    Ed Mintone's picture
    Ed Mintone
    Activity Score 585

    And the line helped

    Guest's picture
    Guest

    love this!

    Guest's picture
    Guest

    Que bueno se da el trucho en abril... JWT, Leo Burnett, Ars DDB. Faltan la Fumigadora de Publicis y estamos listos... jejeje

    Guest's picture
    Guest

    Todas la agencias hacen truchos, inclusive Almap...

    Sera que no trabajas en una de las buenas agencias...

    Gualcor's picture
    Gualcor
    Activity Score 978

    buen trucho

    good truchation

    --
    Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
    http://www.facebook.com/gualcor

    Mantufayo's picture
    Mantufayo
    Activity Score 580

    Muy bueno! me encanta el texto.

    Guest's picture
    Guest

    Magnifica ejecucion. Direccio de arte y retoque especatculares. La idea muy gastada. El recurso de las figurillas o adornos para superbonder, es lo que era el fuego para la salsa picante.

    Guest's picture
    Guest

    you guys are TOO ANALIZING the add. people who's not advertisers don't do it. they try to get it, and they laugh.
    the concept is to show that objects DONT have a parachute not to break. so, as long as they don't have it, when they broke they could choose the glue.

    i liked it.

    Guest's picture
    Guest

    You're so wrong it's not even funny. We analyze here so that the laymen don't have to. People who are not in advertising don't give a shit about ads. They don't care if they get it or not. They flip the page and keep looking for their article or staring at the pretty pictures. They have other things on their minds. They are not there for the ads. That is why it's imperative that ads are simple, clear, and make sense with no confusion whatsoever. The viewing public already don't give a shit so you can't afford to confuse them with convoluted messages or expecting them to work to "try to get it". They will NOT waste their time. And when that happens, opportunity missed--client's money wasted! It's much to easy for the viewing public to flip the page and reward the ads they CAN understand immediately, with their laughter and or approval.

    Guest's picture
    Guest

    Yup, another one that thinks the "viewing public" is stupid.
    Yes, they dont have time but they do have a brain, so simple clear and make sense i dont think its that imperative. If it catches their attention they WILL try and get it
    - vlastyr

    Guest's picture
    Guest

    Don't twist my words. I never said the viewing public was stupid. There is a big difference between people being stupid and people not caring. What I said is "they don't give a shit, they don't care, and they have other things on their mind." That's a loooooong way from saying they are stupid. One has nothing to do with the other. And if you weren't so busy twisting my words you would see I was pretty clear about that. Next time, pay attention and maybe keep your comments to the ad, rather than making false accusations about the commenters.

    gmint7's picture
    gmint7
    Activity Score 2683

    :::J:::

    Agree with you mate,
    ignorance is different thing than plain dumb... he thinks they are the same...
    For the parachute i think people get it VISUALLY in 0.5 seconds, but for the other two, it's really hard for dumb people (even worse if they are ignorant = don't give shat)
    Vlastyr, we are here to analyze (i assume we all are into adv).. so that we can help or learn from each others opinions (and mistakes). Yes there are always some smart-ass who thinks he know everything and write blunt comment, but that guy here is giving a good constructive opinion.. ,drop that attack..

    :::J:::

    Guest's picture
    Guest

    y el director de arte de esta pieza quien es... la hizo solo daniel, pensó todo él sólo...

    Guest's picture
    Guest

    vamos a hacerle un grupo en facebook para jalarle bolas mejor...

    Guest's picture
    Guest

    very cool guys.
    Love this campaign.

    eldeadevis's picture
    eldeadevis
    Activity Score 306

    This campaign is wrong. Figures will break, the product won´t stop that. It is a huge overpromise. Product may reppair them, but they will break. This is forced, and way overpromising. Or does this product prevents objects from breaking???

    AXAY555's picture
    AXAY555
    Activity Score 582

    how many girls did get after using AXE none... this is advertising
    ur talking too obvious but d ad isn't...

    "there is art in everything"

    john ler's picture
    john ler
    Activity Score 667

    Overpromising.
    Wasn't it what your mother were told ?

    Guest's picture
    Guest

    Very nice.

    Guest's picture
    Guest

    Pronto Publicis tendra unos truchos descarados, y no para la fumigadora, preparate!!
    D.C.

    Cathy Watts's picture
    Cathy Watts
    Activity Score 21

    I wish I thought of it! That is great.

    Guest's picture
    Guest

    Confusing ad.

    premc's picture
    premc
    Activity Score 917

    NICE !

    radical

    Guest's picture
    Guest

    Like.

    Carlos Garcia's picture
    Carlos Garcia
    Activity Score 847

    This one is the only one that resonates with me. The others feel a bit forced. This one, i like it a lot!
    Good work.

    CG

    rainman's picture
    rainman
    Activity Score 267

    There is another glue ad out there with images of broken objects and the glue tube is shown at the bottom resembling a rewind button. I think that was a more effective campaign than this one. I would bet that this idea came from that.

    Advertisement