Superbonder: Angel

Advertising Agency: DDB, Bogotá, Colombia
Chief Creative Director: Rodrigo Bolívar
Executive Creative Director: Rodrigo Dávila
Creative Directors: Juan Carlos Palma, Juan Carlos Espitia, Alfonso Diaz
Art Director: Juan Carlos Espitia
Copywriter: Juan Carlos Palma
Illustrator: 1800 Salvation
Producers: Dario Lozano, Isabel Páez
Accounts: Francisca Caro, María Isabel Marchant, Hamilton Peña
Published: April 2013

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7 comments

venom_elite's picture
venom_elite
742 pencils

wtf?

All porcelain objects are seconds away from exploding?

Edoftheworld's picture
Edoftheworld
161 pencils

wtf????

pierrelastname's picture
pierrelastname
2869 pencils

NO...

Jpglue's picture
Jpglue
30 pencils

Bad

TheSmirkingFox's picture
TheSmirkingFox
145 pencils

Super bad:
1/ All executions are the same (porcelain + time bomb) - proof that there's no idea
2/ It suggests that the glue works mostly for cheap porcelain objects - not only porcelain objects are among the least successful repairs when it comes to glue (unlike so many others) but who would care enough about those cheap tchotchkes to glue them back together?
3/ The idea that they're all seconds away from exploding is in itself quite ridiculous and not a real insight.

Overall pretty awful stuff I'm sorry to say...

learningcurve's picture
learningcurve
183 pencils

Porcelain is a ticking bomb, eventually going to break. Lifespan is limited, the glue will help put it back together when that happens.

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