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Angel

Agency: 
Published/Aired: 
April 2013
8776
Description: 

Print advertisment created by DDB, Colombia for SuperBonder, within the category: Office Equipment.

Advertising Agency: DDB, Bogotá, Colombia
Chief Creative Director: Rodrigo Bolívar
Executive Creative Director: Rodrigo Dávila
Creative Directors: Juan Carlos Palma, Juan Carlos Espitia, Alfonso Diaz
Art Director: Juan Carlos Espitia
Copywriter: Juan Carlos Palma
Illustrator: 1800 Salvation
Producers: Dario Lozano, Isabel Páez
Accounts: Francisca Caro, María Isabel Marchant, Hamilton Peña

Comments (7)

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Highest Rated

venom_elite's picture
venom_elite
Activity Score 772

wtf?

All porcelain objects are seconds away from exploding?

Edoftheworld's picture
Edoftheworld
Activity Score 161

wtf????

pierrelastname's picture
pierrelastname
Activity Score 2869

NO...

Jpglue's picture
Jpglue
Activity Score 28

Bad

TheSmirkingFox's picture
TheSmirkingFox
Activity Score 145

Super bad:
1/ All executions are the same (porcelain + time bomb) - proof that there's no idea
2/ It suggests that the glue works mostly for cheap porcelain objects - not only porcelain objects are among the least successful repairs when it comes to glue (unlike so many others) but who would care enough about those cheap tchotchkes to glue them back together?
3/ The idea that they're all seconds away from exploding is in itself quite ridiculous and not a real insight.

Overall pretty awful stuff I'm sorry to say...

learningcurve's picture
learningcurve
Activity Score 183

Porcelain is a ticking bomb, eventually going to break. Lifespan is limited, the glue will help put it back together when that happens.

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